Company Description Bookovia is an all-in-one digital marketplace that connects vehicle owners with trusted maintenance and detailing specialists, offering services on the customer’s schedule and at their preferred location. The platform focuses on convenience by allowing users to set their location, select services, and choose appointment times that work for them. Bookovia partners with vetted, community-rated mechanics and detailers to ensure quality and reliability. Real-time availability helps customers avoid unnecessary wait times, while a wide range of services—from routine fixes to comprehensive detailing—covers diverse car care needs.

Role Description The Digital Marketing Manager will lead and execute Bookovia’s online marketing strategy to drive brand awareness, customer acquisition, and engagement. This full-time remote role includes planning and managing digital campaigns across social media, search, email, and other channels, while aligning messaging with overall marketing goals. The Digital Marketing Manager will analyze web and campaign performance data, optimize initiatives for growth and efficiency, and manage lead generation activities to support sales and marketplace expansion. Day-to-day responsibilities also include collaborating with cross-functional teams, overseeing content and creatives for digital channels, monitoring trends and competitors, and reporting on key metrics and insights.

Qualifications

Candidates should possess strong Digital Marketing and Marketing skills, including experience running integrated online campaigns.
Candidates should possess Social Media Marketing skills for managing and growing audiences across major platforms.
Candidates should possess Lead Generation skills focused on performance-driven tactics and conversion optimization.
Candidates should possess Web Analytics skills to interpret data, track KPIs, and make data-informed decisions.
Experience with tools such as Google Analytics, ad platforms (e.g., Google Ads, Meta Ads), and marketing automation software is beneficial.
Strong communication, project management, and stakeholder collaboration abilities are required.
Prior experience in marketplace, mobility, or consumer services industries is a plus.

Stack:

PostHog, Customer.io, Google Analytics, AppsFlyer

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