Digital Marketing Specialist - Affiliate Marketing

Job Description Role Overview: We are seeking an experienced and results-driven Digital Marketing Specialist with expertise in affiliate marketing to join our team. As a Digital Marketing Specialist, you will be responsible for executing and optimizing our digital marketing strategies, driving traffic, and increasing conversions across all platforms. You will work closely with cross-functional teams to implement campaigns that maximize ROI and ensure long-term growth for the brand. Key Responsibilities: 1. Affiliate Programme Strategy - Develop, execute, and optimize digital marketing strategies to drive acquisition and revenue growth. - Implement promotional campaigns across several platforms, targeting the right audience to maximize performance. 2. Campaign Management & Optimization - Monitor, analyse, and adjust marketing campaigns to ensure optimal performance across all platforms. - Use A/B testing, data analytics, and marketing automation tools to improve conversion rates and promotions` performance. - Collaborate with the content team to create engaging materials and resources for brand promotion. 3. Performance Reporting & Analytics - Provide regular reports on campaign performance and suggest strategies for optimization. - Analyse data trends and competitors' affiliate programmes to stay ahead of industry trends. Requirements Requirements: Ø At least 3 years of experience in digital marketing, with a focus on affiliate marketing. Ø Demonstrated expertise in managing and optimizing affiliate marketing programs and campaigns. Ø Strong analytical skills, with the ability to derive insights and make data-informed decisions. Ø Exceptional communication skills and experience in managing affiliate partnerships. Ø Proficiency in digital marketing tools. Ø Familiarity with SEO, SEM, and paid media strategies. Ø Experience in performance-based marketing and the use of tracking tools. Benefits Job Type: Remote