Digital Marketing Specialist

Role Description The Digital Marketing Specialist at Iniciativa Mundial Ingeniería del Futuro (IMIF) will plan, execute, and optimize digital campaigns to increase brand visibility and engagement. This part-time, remote role involves managing social media channels, coordinating online marketing initiatives, and monitoring campaign performance through web analytics tools. The specialist will create and schedule content, support email and content marketing activities, and ensure consistent messaging across platforms. Day-to-day tasks include analyzing data to improve campaign effectiveness, reporting key metrics, collaborating with internal stakeholders, and staying current with digital marketing trends relevant to IMIF’s mission and audience.
Qualifications

• Demonstrated skills in Social Media Marketing and Online Marketing to manage campaigns across key platforms.
• Strong Digital Marketing experience, including planning, execution, and optimization of multi-channel strategies.
• Proficiency in Web Analytics tools (e.g., Google Analytics or similar) to track performance and generate actionable insights.
• Excellent Communication skills for clear, inclusive messaging and effective collaboration with diverse teams.
• Ability to work independently in a remote, part-time environment, manage multiple tasks, and meet deadlines.
• Familiarity with basic graphic design or content creation tools (e.g., Canva, Adobe Express) is beneficial.
• Understanding of SEO principles and email marketing platforms is a plus.
• Relevant education or equivalent experience in Marketing, Communications, or a related field is preferred.