Digital Marketing Specialist

We at Home Painters Toronto Inc. are an entrepreneurial residential painting company which has been in business for over 30 years. In the last 10 years we have experienced tremendous growth and we are currently looking for a digital marketing specialist to manage our online presence among other platforms. We are passionate about the client experience, and in love with the idea of making our client's dreams come true through the betterment of their home. Simply put, we paint homeowners dreams! Our values include: P ride A ccountability I nitiative N o Egos T eamwork E volving R espectful S atisfaction We are looking for a Digital Marketing specialist to evolve and grow into something greater and look at HPT as your home for the future! We have won numerous company awards including ranked on Canadian Business Profit 500 list three years in a row, a nominee for Ernst and Young Entrepreneur of the Year, HomeStars best in class 5 years in a row, and several more. So you MUST be willing to grow, adapt, be able to pivot quickly, and be a self starter. Must Haves: At least 5 years of experience managing digital marketing campaigns. Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns. Experience with copy-writing and writing blog articles. Experience in optimizing landing pages and user funnels. Experience with website platforms such as WordPress and WP bakery plugin Experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing). Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing. Strong attention to detail and project management skills. Works well under pressure and can manage multiple tasks under time constraints. Google Ads and Analytics Certifications. Facebook Ads Blueprint Certification. Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console. Nice to haves: Graphics knowledge Wordpress + WP bakery plugin experience Experience running Facebook Ad campaigns using the Facebook Ad Manager / Power Editor. CRM experience such as Infusionsoft, Zoho Understanding of Google Tag Manager. Responsibilities: Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns. A strategy for content marketing campaigns, including determining what to write about, proofreading the copy of writers and also occasionally write articles if needed. Create a strategy for email marketing campaigns, including writing email copy. Organize, build and maintain a social media presence. Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance. Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results. Monitor industry changes and developments in digital marketing. Work closely with the owner to ensure the companies marketing plan is being executed efficiently and successfully. Compensation: Will be depending on experience Small bonus plan will be based on reaching your KPI's Eligible for company medical benefit plan if successful completion of 90 days probation In order to be considered for this position, please: 1) Send your resume 2) A cover letter stating " Why you think you will be a good fit at Home Painters Toronto? ".