Digital Marketing Specialist / Copywriter / Social Media Specialist

Role Description This is a part-time, remote role for a Digital Marketing Specialist / Copywriter / Social Media Specialist. The role includes planning and executing digital campaigns to promote clinic services, writing clear and engaging copy for social media, websites, and online ads, and managing day-to-day social media activities such as content scheduling, community engagement, and monitoring comments and messages. The specialist will analyze campaign performance using web and social media analytics, optimize content and targeting, and coordinate with clinic stakeholders to ensure accurate, brand-aligned messaging. The role also involves researching industry trends, proposing new content ideas, and maintaining a consistent online presence that supports patient acquisition and brand awareness.

Qualifications

• Candidates should possess skills in Social Media Marketing and Online Marketing to plan, execute, and optimize campaigns across platforms.
• Candidates should possess skills in Digital Marketing and Web Analytics to track performance, interpret data, and improve campaign effectiveness.
• Candidates should possess strong Communication skills to write clear, persuasive copy and collaborate effectively with clinic stakeholders.
• Experience with content creation for Instagram, Facebook, and other social platforms, including basic graphic or video tools, is beneficial.
• Understanding of healthcare or aesthetic clinic services and the ability to communicate them accurately is preferred.
• Ability to work independently in a remote setting, manage time effectively, and meet deadlines.
• Relevant education or certifications in Marketing, Communications, or a related field are an advantage.