Fractional Marketing Specialist

We're looking for a fractional marketer who can take a client's marketing strategy and turn it into work that ships on time, across restaurant groups and B2B businesses.

Role at a glance

• Engagement: Part-time, project-based. A few days a month to start, scaling with client work
• Location: Singapore-based. Mostly remote, with occasional in-person client meetings in Singapore
• Start: As early as December 2026
• Reports to: The founders of The Story People
• Compensation: Day rate or project fee, agreed based on experience

About The Story People

The Story People is a Singapore-based creative and marketing partner. We believe better stories translate to better business, so everything we do starts with insight, then story, then the tools to bring it to life.

We work across brand identity, social campaigns, web design and UX, SEO and SEM, film and animation, precision marketing and employer branding. We pair experienced creatives with modern AI tools, so clients get thoughtful work, delivered quickly.

Our clients range from F&B and lifestyle brands to industrial and B2B businesses, in Singapore and the region. We're a sister company of The Talent People, a Singapore recruitment and talent consultancy.

What you'll do

• Turn strategy into a plan. Take each client's marketing strategy and break it into a practical, time-bound plan: campaign calendars, content plans, channel mix and budgets.
• Keep delivery moving. Brief and coordinate designers, videographers, copywriters and other partners, and manage timelines and approvals so work ships on schedule.
• Manage stakeholders. Join client meetings, present plans and progress, and turn feedback into clear next steps.
• Look after quality. Review creative and copy across brand, social, web and campaign work before it goes to the client.
• Track results. Report on what's working and recommend adjustments, using the data each channel provides.
• Help us build. Shape the templates, briefs and processes we use as The Story People grows.

What you'll bring

• At least 5 years in marketing, whether agency-side, in-house or as a fractional or freelance marketer.
• Experience with both B2B and consumer brands. F&B, hospitality or lifestyle experience is a plus.
• A track record of running several projects and stakeholders at once, and delivering on time.
• Working knowledge of digital channels: social, content, web, SEO and SEM, CRM and EDM.
• Clear, confident written and spoken English, and comfort presenting to clients.
• The ability to work independently and remotely, and to manage your own time across clients.
• Availability for occasional in-person meetings in Singapore.

Nice to have: hands-on experience with AI creative and productivity tools, or familiarity with Singapore government-supported projects.

What we offer

• Work closely with the founders. Your ideas get heard and actually used, without layers of approval.
• Flexibility. Part-time and mostly remote, so you can fit it around your other work.
• Variety. Brands across F&B, lifestyle, industrial and B2B, each with its own challenges.
• Modern tools. A team that uses AI tools alongside human creativity.
• Room to grow. The chance to take on more as our client base grows, including longer-term engagements.

The Story People is committed to fair employment practices. We select candidates on merit, based on their skills, experience and fit for the role, regardless of age, race, gender, religion, marital status, family responsibilities or disability.