Digital PR Specialist / Manager

We’re an independent, award-winning Digital PR, SEO and AI Search agency, with over 30 people across Sydney and Melbourne, working with recognised brands in Australia and beyond. We’re hiring a Digital PR Specialist or Manager (the level depends on your experience) to take real ownership of campaigns and help shape where our Digital PR offering goes next.

If you love turning data into stories that land coverage, and you’re as comfortable pitching a journalist as running a campaign end to end, we’d like to talk. You don’t need to be a search expert. Most of this job will feel familiar to anyone who’s done PR. You’ll pick up the search side working alongside SEO specialists who do it every day. In Digital PR, a good placement does two jobs: it tells a brand’s story to the people who read it, and it makes that brand easier to find every time someone searches for what it sells. People increasingly discover brands through search, AI tools, and communities, not just the news. You don’t need to have this figured out; you just need to be passionate about learning and being involved with where search and PR is going.

What you’ll do

Win top-tier links and coverage for a range of clients; this is the core of the role. Run campaigns end to end: onboarding, briefing our data team, writing campaign copy, outreach, and reporting on results. Be the day-to-day contact for a handful of clients, including running WIPs, client comms, presenting ideas and reports. Build client strategy that delivers consistently and ties PR to SEO outcomes. Ideate data-led campaigns that tier-one press actually want to cover.Spot and move on quick-win, reactive opportunities (newsjacking).Mentor junior team members (a plus if you’ve managed before). Support new-business pitches.

What we’re looking for

2+ years in traditional or digital PR, with a track record of turning campaigns into top-tier coverage.Strong grasp of the Australian media landscape and the relationships that come with it.Genuinely good writing and communication.Experience across a variety of sectors, including finance, health, FMCG, legal, education, fashion, homeware (retail or eCommerce PR is a bonus).Organised, able to run several projects at once without dropping details.

A self-starter who’ll test new methods and suggest better ways of working.A degree in Journalism, PR or Marketing, a relevant diploma, or equivalent experience.Australian working rights (visa can be discussed).

What you get

Salary package of $80,000 - $100,000 depending on experience.

A foundational role in a growing Digital PR team, with real influence over how it’s built and clear room to progress. Paid travel to marketing conferences, local and international, and a healthy budget for training and courses.Hybrid working (4 days in office, 1 WFH), flexible hours, and monthly early finishes.Offices by Central Station in Surry Hills and in South Yarra, Melbourne, with all equipment supplied.Generous parental leave, regular team events and paid fortnightly lunches.

This role probably isn’t for you if you want to stay in brand PR, events and influencer relations; this is data-led, coverage-and-search work.

To apply:

Send your CV and a few lines on why you’re a fit, with “Digital PR Specialist / Manager” in the subject line, or apply via LinkedIn.