Digital Strategist (B2B Ads)

Digital Strategist (B2B Ads) Company Overview ​The company is the #1 Growth Partner in the medical aesthetics and healthcare industry, specializing in scalable demand generation and guaranteed high-ticket patient acquisition. The company blends data, creative, and operational rigor to help providers and partners attract high-value customers through targeted digital channels. As a Meta Business Partner with over $20M in historical platform spend and 1,000+ practices served, the team values experimentation, measurable outcomes, and a collaborative, product-minded approach to solving complex marketing challenges. ​Mission ​We're looking for a senior B2B Digital Strategist who will own paid social strategy and execution end-to-end. In this role, you'll lead creative research, concept development, copywriting, and full campaign management across B2B audiences — not a button pusher, but a strategic operator who can design funnels, test ideas, and iterate quickly. Day-to-day you'll run campaigns, analyze performance, develop creative that moves buyers through longer B2B purchase cycles, and support cross-channel initiatives like podcast promotion, email/SMS reactivations, and webinars. ​If you enjoy working independently, bringing agency-level discipline and creativity, moving prospects through complex funnels, and thriving as a direct, results-oriented self-starter in a fast-paced environment — you'll feel right at home. Key Responsibilities ​Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence. ​Own paid social strategy and full campaign execution for B2B audiences, with expert-level proficiency in Meta Ads Manager. ​Manage and scale high-impact ad budgets, bringing proven experience managing budgets exceeding $50,000/month. ​Conduct systematic creative and competitive research to identify high-performing concepts, study competitors, find market gaps, and identify formats for enterprise buyers. ​Develop creative concepts and write persuasive, direct-response ad copy tailored to B2B buyer personas, designed to stop the scroll and speak directly to practice owners. ​Set up and manage end-to-end campaigns: audience segmentation, targeting, bidding strategies, budget allocation, and placements. ​Build, optimize, and continually test variables within lead-generation funnels specific to B2B buyer journeys and longer, high-ticket sales cycles. ​Leverage AI tools and marketing automations to accelerate creative production, research, and workflow efficiency. ​Design and run A/B and multivariate tests on creative, copy, audience, and offer to drive continuous improvement. ​Monitor performance metrics and deliver regular reports with actionable recommendations, utilizing tools like Hotjar to deeply analyze user behavior and analytics. ​Fluently manage CRM and campaign operations within GoHighLevel (GHL), ensuring seamless lead flow, pipeline visibility, and automated lead nurturing sequences. ​Implement tracking (pixels, UTMs) and ensure accurate attribution between ads and CRM/analytics systems. ​Coordinate lead handoffs and integrations with sales/CRM to improve conversion and attribution. ​Maintain/adapt an ad creative library and brief production for new assets when needed, leveraging nice-to-have design/ad creation tools like Motion and Victor Manus where applicable. ​Manage ad accounts and campaign operations across platforms (primarily Meta, with optional use of LinkedIn) and analytics tools. ​Collaborate with product, sales, content, and design teams to align campaigns with business objectives. ​Support cross-channel initiatives including podcast promotion, email and SMS reactivations, and webinar promotion without losing primary focus on paid social. ​Mentor or advise junior team members and document playbooks and best practices. ​Stay current on paid social trends, B2B buyer behavior, and platform changes to keep strategies competitive. ​Qualifications ​ Years of Experience: 5+ years in B2B digital marketing and paid social (Prior experience in B2B service-based or agency environments is essential; must have a proven track record managing ad budgets exceeding $50,000/month) ​ CRM Tool Required: Working knowledge of GoHighLevel (GHL) ​ Softwares: Meta Ads Manager (Expert level), HighLevel (funnel management), Hotjar (analytics/user behavior), Google Analytics, AI tools, and automation workflows (Nice-to-have: LinkedIn Campaign Manager, Motion, Victor Manus) ​ Industry Knowledge Required: Deep understanding of the B2B landscape — lead gen, B2B buyer behavior, and high-ticket funnel dynamics; medical aesthetics or healthcare marketing experience preferred ​ Specific Gender: No preference (Male Preferred) ​Skills & Competencies ​Strong written and verbal communication; excellent direct-response copywriting for B2B audiences with the ability to craft compelling hooks ​Strategic thinking with a data-driven mindset and strong analytical skills ​Proven ability to conduct systematic competitive and comparative research to inform strategy ​Hands-on experience using AI tools and building automated marketing workflows ​Attention to detail and organized campaign management ​Creative ideation and concept development for social creative ​Ability to run experiments, interpret results, and scale winners ​Independent ownership, proactive problem-solving, senior enough to self-direct without hand-holding, and an agency-level work ethic ​High professional resilience: a direct, results-oriented individual who is not overly sensitive and thrives when challenged ​Collaborative cross-functional skills and the ability to translate business goals into campaign tactics ​Comfortable mentoring others and documenting processes ​Technical Requirements ​Own PC or laptop ​Reliable internet connection (wired connection recommended) ​Noise-cancelling headset and a quiet, professional workspace ​Access to and experience using major ad platforms (Meta, optional LinkedIn) and analytics tools (including Hotjar) ​Experience implementing and troubleshooting tracking pixels, UTMs, and basic attribution setups ​Proficiency with spreadsheets and reporting tools to analyze performance and forecast budgets Position Description Working Hours: 8 hours, from 4:00 PM till 12:00 AM Beirut Time (approximately 9:00 AM till 5:00 PM Eastern Time) — schedule offers some flexibility based on workload and targets ​ Working Days: 5 days a week ​ Days Off: Saturday and Sunday ​ Work Location: Fully-remote, you can work from anywhere ​ PTO (Paid Time Off): Lebanese national holidays are fully approved and provided as paid days off (advanced notice required for additional requests) ​ Salary Range: $2,500 - $3,000