Part-Time TikTok Shop Strategist

Part-Time TikTok Shop Strategist Company Overview ​It is a creative media and e-commerce growth team that helps brands scale on social platforms and marketplaces. The agency provides full end-to-end management of TikTok Shop—including overall shop performance, ad campaigns, and affiliate programs—primarily for 5 to 7 beauty, personal care, and health brands. The company focuses on performance-driven social commerce, combining data analysis, creative strategy, and platform know-how to help products win on channels like TikTok Shop. The culture is fast-paced, collaborative, and hands-on — you'll work with a small, focused team where your expertise, attention to detail, and proactive strategic initiative drive direct brand growth. ​ Mission ​We're looking for a part-time TikTok Shop Strategist to own day-to-day operations, ad optimizations, creative performance tracking, and data-driven growth support for our clients' TikTok Shop presence across 5 to 7 active brands. In this role, you will analyze day-over-day performance, identify high-converting creative assets, support media buying efforts, monitor account health, and track product momentum. This role is built for an analytical, growth-minded marketer who can autonomously diagnose performance trends, follow and optimize internal SOPs, and help build out high-performing social commerce strategies to maximize client revenue.

Key Responsibilities ​Your daily tasks will vary, giving you room to implement growth strategies, optimize multi-layered campaigns, and drive the team forward with excellence. ​Fully manage and optimize TikTok Shop Seller Center performance updates and strategic pivots for all client accounts. ​Monitor, analyze, and optimize daily ad campaign spend, calculating performance metrics and maximizing ROAS. ​Strategically evaluate performance trends, diagnosing drops or surges, and present clear action plans directly to the agency founder. ​Oversee account health and Shop Performance Score (SPS) daily, immediately resolving TikTok flags, violations, or compliance guidelines. ​Identify high-performing creative assets, tracking which videos are rising into top spenders, and leverage them to scale ad campaigns. ​Analyze product and SKU momentum, identifying emerging product trends to scale inventory and marketing velocity. ​Own and update the weekly client tracker with deep performance data, product analytics for top SKUs, and core scaling metrics. ​Build, refine, and improve Standard Operating Procedures (SOPs) as the agency's social commerce operations scale. ​Produce deep customer analytics summaries to build highly targeted remarketing and retention strategies. ​Register clients for relevant platform campaigns and coordinate with creators to maximize affiliate and organic growth channels. ​Maintain clear, timely strategic communication with the team regarding performance trends, scaling strategies, and platform changes. ​ Qualifications ​ Years of Experience : 1-2+ years of hands-on experience working inside the TikTok Shop ecosystem or managing e-commerce ad campaigns. ​ CRM Tool : Experience tracking pipelines or influencer management CRM tools is a plus. ​ Softwares : Proficiency with TikTok Shop Seller Center, TikTok Ads Manager, Google Sheets/Excel, and analytics platforms. ​ Industry Knowledge Required : Solid baseline understanding of TikTok Shop mechanics, paid media basics, creative structures, and creator affiliate networks, ideally within the beauty, personal care, or wellness spaces. ​ Specific Gender : No preference ​ Skills & Competencies ​Strong analytical skills with a proven ability to interpret e-commerce data and help execute high-ROAS paid media strategies. ​Strong ownership mentality with the ability to work autonomously, troubleshoot account health risks, and make data-backed growth suggestions. ​Clear, professional communication style for presenting performance metrics and daily tracking initiatives. ​Strong eye for identifying high-converting social commerce creatives, video hooks, and trending content. ​Excellent time management and organizational agility to balance requirements across 5 to 7 active client profiles simultaneously. ​ Technical Requirements ​Own PC or laptop. ​Reliable high-speed internet connection (wired connection recommended). ​Noise-cancelling headset and a quiet, professional remote workspace. ​Hands-on experience navigating the back-end environment of TikTok Ads Manager and TikTok Shop Seller Center. ​Flawless data tracking accuracy and formatting consistency within Google Drive and internal agency sheets. Position Description Working Hours: 2-3 hours per day between 5:00 PM and 9:00 PM Beirut Time (which aligns with 9:00 AM to 1:00 PM Central Time US) ​ Working Days: 5 days a week ​ Days Off: Saturday and Sunday ​ Work Location: Fully-remote, you can work from anywhere ​ PTO (Paid Time Off): Lebanese national holidays (approximately 14 days/year) are approved as paid time off ​ Salary Range: $600 - $800 USD (Part-time) ​ Onboarding & Growth Path: Full training on tools and internal systems will be provided. This role is designed to scale directly into a media buying and strategic growth position within the agency.