Part-Time TikTok Shop Strategist Company Overview It is a creative media and e-commerce growth team that helps brands scale on social platforms and marketplaces. The agency provides full end-to-end management of TikTok Shop—including overall shop performance, ad campaigns, and affiliate programs—primarily for 5 to 7 beauty, personal care, and health brands. The company focuses on performance-driven social commerce, combining data analysis, creative strategy, and platform know-how to help products win on channels like TikTok Shop. The culture is fast-paced, collaborative, and hands-on — you'll work with a small, focused team where your expertise, attention to detail, and proactive strategic initiative drive direct brand growth. Mission We're looking for a part-time TikTok Shop Strategist to own day-to-day operations, ad optimizations, creative performance tracking, and data-driven growth support for our clients' TikTok Shop presence across 5 to 7 active brands. In this role, you will analyze day-over-day performance, identify high-converting creative assets, support media buying efforts, monitor account health, and track product momentum. This role is built for an analytical, growth-minded marketer who can autonomously diagnose performance trends, follow and optimize internal SOPs, and help build out high-performing social commerce strategies to maximize client revenue. Key Responsibilities Your daily tasks will vary, giving you room to implement growth strategies, optimize multi-layered campaigns, and drive the team forward with excellence. Fully manage and optimize TikTok Shop Seller Center performance updates and strategic pivots for all client accounts. Monitor, analyze, and optimize daily ad campaign spend, calculating performance metrics and maximizing ROAS. Strategically evaluate performance trends, diagnosing drops or surges, and present clear action plans directly to the agency founder. Oversee account health and Shop Performance Score (SPS) daily, immediately resolving TikTok flags, violations, or compliance guidelines. Identify high-performing creative assets, tracking which videos are rising into top spenders, and leverage them to scale ad campaigns. Analyze product and SKU momentum, identifying emerging product trends to scale inventory and marketing velocity. Own and update the weekly client tracker with deep performance data, product analytics for top SKUs, and core scaling metrics. Build, refine, and improve Standard Operating Procedures (SOPs) as the agency's social commerce operations scale. Produce deep customer analytics summaries to build highly targeted remarketing and retention strategies. Register clients for relevant platform campaigns and coordinate with creators to maximize affiliate and organic growth channels. Maintain clear, timely strategic communication with the team regarding performance trends, scaling strategies, and platform changes. Qualifications Years of Experience : 1-2+ years of hands-on experience working inside the TikTok Shop ecosystem or managing e-commerce ad campaigns. CRM Tool : Experience tracking pipelines or influencer management CRM tools is a plus. Softwares : Proficiency with TikTok Shop Seller Center, TikTok Ads Manager, Google Sheets/Excel, and analytics platforms. Industry Knowledge Required : Solid baseline understanding of TikTok Shop mechanics, paid media basics, creative structures, and creator affiliate networks, ideally within the beauty, personal care, or wellness spaces. Specific Gender : No preference Skills & Competencies Strong analytical skills with a proven ability to interpret e-commerce data and help execute high-ROAS paid media strategies. Strong ownership mentality with the ability to work autonomously, troubleshoot account health risks, and make data-backed growth suggestions. Clear, professional communication style for presenting performance metrics and daily tracking initiatives. Strong eye for identifying high-converting social commerce creatives, video hooks, and trending content. Excellent time management and organizational agility to balance requirements across 5 to 7 active client profiles simultaneously. Technical Requirements Own PC or laptop. Reliable high-speed internet connection (wired connection recommended). Noise-cancelling headset and a quiet, professional remote workspace. Hands-on experience navigating the back-end environment of TikTok Ads Manager and TikTok Shop Seller Center. Flawless data tracking accuracy and formatting consistency within Google Drive and internal agency sheets. Position Description Working Hours: 2-3 hours per day between 5:00 PM and 9:00 PM Beirut Time (which aligns with 9:00 AM to 1:00 PM Central Time US) Working Days: 5 days a week Days Off: Saturday and Sunday Work Location: Fully-remote, you can work from anywhere PTO (Paid Time Off): Lebanese national holidays (approximately 14 days/year) are approved as paid time off Salary Range: $600 - $800 USD (Part-time) Onboarding & Growth Path: Full training on tools and internal systems will be provided. This role is designed to scale directly into a media buying and strategic growth position within the agency.
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