Digital Tools & Automation Lead

Job Description:

Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its digital business transformation approach. As the world's only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

In Bulgaria, we manage a global client portfolio and provide a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for 35+ brands, including 400+ transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with new data engineering practices, paid search and social advertising, and SEO. We look forward to what's next.

We're hiring a Digital Tools & Automation Lead at Merkle in Sofia.

Join our team to help build and enhance internal and client-facing digital tools, platforms, and automation solutions that drive efficiency, improve delivery quality, and empower teams to do their best work. This hands-on role lets you turn ideas into practical solutions while working closely with senior colleagues who guide technical direction and priorities.

What you'll do:

• Develop and maintain web applications, tools, and automation solutions.
• Turn business requirements into practical technical solutions.
• Collaborate with strategists, designers, developers, analysts, and other stakeholders.
• Troubleshoot issues, perform testing, and support releases.
• Contribute to process improvements through integration and automation.
• Create and maintain technical documentation.

What we're looking for:

• Experience with HTML, CSS, JavaScript, and modern web development.
• Working knowledge of Node.js, React, and/or Next.js.
• Understanding of web security, accessibility, and usability best practices.
• Experience supporting applications in cloud environments (ideally GCP).
• Strong communication, problem-solving, and teamwork skills.
• Ability to manage multiple priorities and deliver high-quality work.

Nice to have:

• Experience with Agile methodologies.
• Knowledge of AI agents, automation, or agentic workflows.
• Python skills for data handling.
• Familiarity with CMS platforms, SEO, UX principles, or website performance optimisation.
• Exposure to Figma or Adobe Creative Suite.

What do we offer:

• We are huge believers in the balance of work, so we offer all our employees 25 days of paid leave and 3 fixed well-being days off a year.

• A hybrid work model for our teams so they can work from the office or the comfort of their home.

• Free parking spaces for all our employees working from the office.

• Complimentary drinks and snacks in the office to keep the energy levels up.

• Parent-friendly culture and potential for additional days off to create new memories with your loved ones.

• Life Insurance, Health and dental insurance plan or, if selected, gift vouchers instead.

• Sports card, partially covered by the company and food vouchers.

• 2 days off for volunteering and numerous charity initiatives throughout the year.

• Opportunity to attend training, conferences and get certification sponsored by the company upon availability and business need.

About dentsu:

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000-employee base of dedicated professionals works across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact.

Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet.

Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.

Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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