Director, Brand Social Media

Director, Brand Social

Location: U.S. (Hybrid)
Reporting to: VP, Brand & Creative

About Autodesk

Autodesk is changing how the world is designed and made. From the buildings we live in to the products we use to the movies and games that inspire us, Autodesk software helps innovators everywhere turn ideas into reality.

As we evolve into a unified global brand, we are building a modern, culturally fluent social presence that reflects our purpose: to design and make a better world.

The Role

We are seeking a Director of Brand Social to lead Autodesk’s global social presence and transform it into a world-class, culturally relevant brand storytelling engine.

This leader will define the strategy, voice, and creative expression of Autodesk across social platforms — evolving our channels from publishing endpoints into dynamic, platform-native experiences that drive brand relevance, community engagement, and business impact.

You will partner across Brand & Creative, Campaigns, Partnerships, Events, Product Marketing, and regional teams to ensure social is integrated into our largest brand moments — from campaign launches and global partnerships to real-time cultural storytelling.

This role blends editorial instinct, creative taste, operational excellence, and modern platform expertise to build a scalable social ecosystem that reflects Autodesk’s ambition and leadership.

What You’ll Do

Lead Global Social Strategy

• Define and evolve Autodesk’s global social vision, voice, and platform strategy

• Transform social from channel management to cultural storytelling and brand relevance

• Establish clear roles for each platform aligned to audience and business goals

Build a Modern Content Engine

• Develop an always-on editorial framework that balances planned, reactive, and real-time content

• Partner with Creative Studio to produce platform-native content — not cutdowns

• Integrate motion, AI-enabled production, and emerging formats to increase speed and scale

Elevate Creative & Cultural Relevance

• Champion bold, culturally fluent storytelling that earns attention and participation

• Identify opportunities to engage in relevant cultural moments authentically and thoughtfully

• Partner with Partnerships & Events teams to amplify global initiatives (sports, entertainment, industry moments)

Grow Community & Creator Ecosystems

• Expand Autodesk’s creator, influencer, and community engagement strategy

• Develop programs that empower customers, innovators, and fans as storytellers

• Foster meaningful dialogue and engagement with Autodesk audiences

Drive Integration Across Brand Moments

• Embed social into global campaigns, product launches, and partnerships

• Activate social storytelling around major initiatives (e.g., global brand campaigns, industry events, partnerships)

• Ensure consistent storytelling across regions and business lines

Measure & Optimize Impact

• Define KPIs aligned to brand health, engagement, share of voice, and business contribution

• Leverage social listening and insights to inform creative and strategic decisions

• Build reporting frameworks that demonstrate social’s impact on brand and growth

Build & Inspire a High-Performing Team

• Lead and develop a high-performing social team and agency partners

• Foster a culture of experimentation, speed, and creative excellence

• Build scalable processes and governance to support global collaboration

Who You Are

• 10+ years leading social strategy for a global brand, media company, or creative agency

• Deep understanding of platform-native storytelling and emerging formats

• Strong creative instincts and editorial judgment

• Experience building scalable content ecosystems and creator partnerships

• Proven ability to integrate social into major campaigns and brand moments

• Data-informed decision maker with strong fluency in analytics and social listening

• Skilled collaborator who thrives in complex, cross-functional environments

• Passionate about design, innovation, culture, and technology

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Benefits

From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

Salary transparency

Equal Employment Opportunity

At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

Belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

In-Person Onboarding and Identity Verification

This role may require in-person onboarding and/or in-person ID verification.