Social Media Director
- Salary
- $120K–$145K
- Hiring from
- United States
- Work type
- Hybrid
- Posted
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Company Overview:
Age of Learning® is the leading developer of engaging and effective Pre-K through 2nd grade learning resources that help children build a strong foundation for academic success and a lifelong love of learning. The company’s research-based curriculum, developed by education experts, includes the award-winning programs ABCmouse®, Adventure Academy®, as well as the adaptive, personalized school solutions, My Math Academy®, My Reading Academy®, and My Reading Academy Español®. Having served over 55 million children worldwide, Age of Learning is a global leader in efforts to advance equity, access, and opportunity for all children. To learn more about Age of Learning, visit AgeofLearning.com.
Summary:
Age of Learning, creators of ABCmouse, is seeking a Director of Social Media to significantly grow our presence and following among parents and caregivers across Instagram, TikTok, Facebook, and other priority channels.
This is a hands-on, highly creative role for a social leader who knows how to make a brand worth following. You’ll bring fresh, distinctive ideas that connect with moms and families, spark conversation, and give people a reason to watch, share, and come back. You’ll build a strong rhythm of platform-native everyday content while also developing bigger moments—events, stunts, partnerships, and campaigns—that can capture attention and leave a lasting impression.
You’ll own organic social strategy and execution, including content creation, community engagement, and creator and brand collaborations. You’ll connect ABCmouse’s educational mission to real parenting conversations and turn audience insights, cultural moments, and platform trends into engaging content and meaningful growth.
Success will be measured by brand awareness, audience growth and engagement, and social’s contribution to subscriber acquisition.
Responsibilities:
- Lead social strategy: Define ABCmouse’s social voice, editorial direction, and channel-specific plans. Set a clear growth vision that connects parent interests and platform behavior with brand and business priorities.
- Develop distinctive ideas: Bring forward original, culturally relevant concepts that make ABCmouse stand out in parents’ feeds. Build both a consistent stream of everyday posts and ambitious events, stunts, collaborations, and campaigns designed to spark conversation and create lasting impact.
- Create and publish content: Develop compelling, platform-native videos, copy, and visuals; manage the content calendar; and work with creative resources on production and editing. Stay close to the work, from shaping concepts to reviewing and publishing content.
- Grow and engage our community: Build an active, engaged audience of parents, especially moms. Guide daily conversations and responses, and use social listening to understand what parents care about and inform content, messaging, and product feedback.
- Activate creators and partnerships: Develop and execute creator, user-generated content (UGC), and brand collaborations from concept through publication. Identify partners and opportunities that can help ABCmouse reach new audiences and create content people want to share.
- Connect social with broader marketing: Partner with brand, creative, communications, SEO, lifecycle, and performance marketing teams to bring campaigns to life, coordinate production, and extend successful content across channels.
- Measure and improve performance: Set clear goals, test formats and ideas, and turn results into actionable insights. Partner with analytics to assess social’s contribution to brand awareness, site traffic, app installs, and subscriptions.
- Maintain brand standards: Ensure a consistent, channel-appropriate voice; coordinate with Legal on claims, disclosures, and creator agreements; and partner with Communications on sensitive issues and escalations.
- Stay ahead of trends: Track platform developments, cultural moments, and parenting conversations. Judge which trends and opportunities make sense for ABCmouse, then move quickly to turn them into timely content and growth opportunities.
Minimum Qualifications:
- 7+ years of social media experience, with a demonstrated record of significantly growing brand audiences and engagement.
- A strong creative point of view and a track record of developing ideas that earn attention, encourage sharing, and make a brand more relevant to its audience.
- Strong understanding of Instagram, TikTok, and Facebook, including their distinct audiences, formats, and community behaviors.
- Hands-on content creation skills, particularly short-form video, compelling copy, and visual storytelling.
- Experience using social management and analytics tools to guide decisions and communicate results.
- The ability to independently own strategy and daily execution while coordinating cross-functional partners and creative resources.
- Excellent communication skills, sound creative judgment, and the ability to adapt quickly.
- Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
Preferred Qualifications:
- Experience with creator collaborations, brand partnerships, or co-marketing is a plus.
- Experience developing high-impact social activations, events, or campaigns that helped grow an audience or increase engagement is also a plus.
**This position is eligible for an annual discretionary bonus. Bonus amounts and payouts are determined at the company's sole discretion, based on overall company performance**
The estimated salary range for a new hire in this position is below. Salary may vary depending on job-related factors, including knowledge, skills, experience, and location.
Age of Learning currently provides:
- 91% of employee health and welfare benefits premiums & 70% of dependent benefits premiums
- A 401(k) program with employer match
- 15 paid vacation days (increases to 20 days on your 3rd anniversary), 12 observed national paid holidays, 9 sick days, and 16 paid volunteer hours per year
- 7 paid days for company-wide year end closure (includes 3 observed paid holidays)
Security Advisory
At Age of Learning, we prioritize a safe recruitment process. Communication will come solely from official Age of Learning email addresses, @aofl.com, or our verified LinkedIn Recruiter accounts — be cautious of deviations. We will never request sensitive personal information during the early application stages. Interviews are conducted via phone, in person, or Zoom — never through messaging apps. Job offers are communicated verbally and followed by written documentation via DocuSign. Any requests for personal information will occur through secure channels only.
An Equal Opportunity Employer
Age of Learning, Inc. (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, gender expression, age, physical or mental disability, medical condition, pregnancy, veteran or military status, marital status, sexual orientation, gender identity, domestic partner status, genetic information, or any other legally-recognized protected basis under federal, state, or local laws, regulations, or ordinances. Age of Learning, Inc. (the “Company”) will consider qualified applicants with criminal histories pursuant to EEOC requirements and state applicable laws, e.g. New York City Fair Chance Act.
Employee/Applicant Privacy Notice
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
