Director, Business Intelligence

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Director of Business Intelligence

CD Baby | A Virgin Music Group Company

Full-Time | Los Angeles, CA / Nashville, TN / New York, NY | Remote Considered

The Opportunity

As Director of Business Intelligence, you will define and own the strategy and roadmap for making data accessible, trusted, and actionable across CD Baby. You’ll establish the metrics that matter most, drive data normalization across teams, and build the infrastructure that enables self-service insights at scale.

You will partner closely with Product, Marketing, Finance, Data Engineering and stakeholders across the company to prioritize the highest-impact KPIs, ensure consistent definitions across the organization, and embed data into how decisions get made.

This role is both strategic and hands-on: you’ll architect the BI function while also building dashboards, leading analyses, and translating complex data into clear business recommendations.

What You'll Do

Define the BI Strategy & Roadmap

• Establish a company-wide BI vision and multi-quarter roadmap.

• Standardize core metrics and KPIs across business, product and technology teams.

• Prioritize the highest-impact insights that drive growth, retention, and artist success.

• Build scalable and self-service reporting that reduces ad hoc dependency.

• Evaluate and deploy AI-enabled analytics tools that scale insight generation and reduce dependency on manual reporting

Drive Customer & Product Insights

• Lead segmentation, cohort analysis, lifetime value modeling, and churn analysis.

• Identify growth opportunities, at-risk artists, and high-value segments.

• Define and measure success metrics for new product and feature launches.

• Support experimentation and A/B testing with rigorous statistical analysis.

• Analyze streaming consumption, revenue, and audience trends across digital platforms to identify opportunities for artist growth, monetization, and business performance.

Build Data Analytics Models

• Partner with Data Engineering to continuously improve data quality, modeling, and governance.

• Own the business-facing analytics layer, building scalable data models, reporting infrastructure, and self-service tools that enable trusted, actionable insights across the organization.

• Translate complex datasets into clear, executive-ready narratives.

What You Bring

• 7 or more years of experience in data analytics, customer insights, business intelligence, or a related field.

• Advanced SQL; experience with modern BI tools and cloud warehouses, such as Snowflake,

BigQuery, dbt, Cube.

• Hands-on experience building dashboards and reports in enterprise BI tools.

• Strong foundation in customer and commercial analytics, including segmentation, lifetime value,

retention, churn, experimentation, and revenue performance.

• Ability to influence cross-functional stakeholders and communicate clearly at all levels.

About CD Baby

CD Baby is a music industry pioneer, empowering independent artists to distribute, monetize, and grow

their music careers globally. As a Virgin Music Group company, we combine the entrepreneurial spirit of

an indie platform with the resources and reach of a major music group. Our technology and data teams sit

at the heart of how we serve millions of artists worldwide.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage

• Including 100% coverage for out-patient in-network mental health services

• Fertility coverage for eligible medical plan participants

• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

• Student Loan Repayment Assistance and Tuition Reimbursement

• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees

• 3-weeks PTO for non-exempt employees

• 2-weeks paid Winter Break

• 10 Company Holidays (including Juneteenth and Wellbeing Day)

• Summer Fridays (between Memorial Day and Labor Day)

• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

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