Director Dealer Marketing

AI That Moves the World. Careers That Move You Forward.
At Cerence AI, you’ll help transform advanced AI into trusted, real-world solutions that make complex technology – think vehicles, robots, smart manufacturing, and emerging intelligent devices – more natural, reliable, and useful. Building on decades of innovation and global deployment in automotive, we are extending our expertise into new products, markets, and intelligent systems.

As part of our global team, you’ll work alongside leading innovators, researchers, engineers, and business leaders to solve meaningful challenges and turn breakthrough ideas into technology people use every day. You’ll have the opportunity to make a visible impact, help shape Cerence AI’s next chapter, and move your own career forward.

Core Responsibilities

1. Dealer Market Strategy and Planning

• Develop and execute the annual dealer marketing and growth plan aligned with commercial targets.
• Define priority dealer segments, target-account tiers, personas, use cases, markets, and campaign themes.
• Translate Cerence's dealer AI value proposition into clear outcomes for sales, service, discovery, customer journey, and dealership operations.
• Build quarterly program roadmaps with goals, budget assumptions, lead targets, pipeline targets, owners, and decision gates.
• Provide market intelligence on dealer priorities, competitive positioning, emerging technologies, and buying behavior.

2. Demand Generation and Account-Based Marketing

• Own dealer lead-generation strategy across email, digital, social, webinars, content syndication, partner channels, and targeted outbound support.
• Build and maintain prioritized account lists for major dealer groups, regional groups, and strategic rooftops.
• Develop account-based campaigns that engage multiple stakeholders within each dealer group.
• Create nurture journeys for early-stage prospects, event leads, product-interest leads, and stalled opportunities.
• Partner with Sales and Business Development to define qualification criteria, service-level expectations, follow-up timing, and lead disposition.
• Measure campaign-sourced and campaign-influenced pipeline through CRM and marketing automation reporting.

3. Events and Industry Presence

• Own the dealer event portfolio, including national conferences, regional dealer meetings, executive roundtables, webinars, private demonstrations, and partner events.
• Develop event business cases based on audience fit, target-account access, speaking potential, pipeline goals, cost, and expected return.
• Secure speaking opportunities, panel participation, demonstrations, customer participation, and executive meetings.
• Create pre-event account outreach, on-site lead capture, meeting schedules, and post-event follow-up programs.
• Produce event performance reports covering target accounts engaged, meetings completed, qualified opportunities, pipeline created, influenced pipeline, and cost efficiency.

4. Brand Building and Thought Leadership

• Develop a distinct dealer-market narrative for Cerence that connects AI and voice technology to measurable dealership outcomes.
• Create dealer-facing content including executive articles, point-of-view papers, webinars, videos, solution briefs, case studies, and sales enablement materials.
• Build relationships with automotive retail media, dealer associations, influencers, and event organizers in coordination with Corporate Communications.
• Increase Cerence's share of relevant dealer conversations while maintaining consistent corporate brand standards.
• Equip executives and commercial leaders with presentations, talking points, customer proof points, and event narratives.

5. Partner and Ecosystem Marketing

• Develop joint go-to-market programs with dealer technology providers, automotive agencies, associations, OEM-affiliated programs, and channel partners.
• Create co-marketing plans with clear target audiences, campaign responsibilities, lead-sharing processes, brand controls, and pipeline goals.
• Identify ecosystem relationships that improve market credibility, access to dealers, solution integration, and opportunity creation.
• Measure partner-generated engagement, qualified leads, opportunities, pipeline, and revenue contribution.

6. Customer Advocacy and Market Proof

• Build a structured customer-reference program supporting sales, events, communications, and product marketing.
• Develop customer success stories with quantified business outcomes and approved public claims.
• Create dealer advisory forums and executive feedback sessions to inform positioning, roadmap priorities, and market education.
• Recruit customers for webinars, panels, interviews, case studies, reference calls, and major industry moments.

7. Marketing Operations and Performance Management

• Own dealer marketing dashboards, funnel definitions, campaign attribution, event reporting, and quarterly performance reviews.
• Ensure leads are captured with complete account, contact, source, consent, and next-step information.
• Work with Sales Operations to reconcile marketing activity with CRM opportunity stages and revenue reporting.
• Manage agencies, contractors, event vendors, content resources, and program budgets.
• Reallocate spend toward programs demonstrating stronger account engagement, opportunity creation, and pipeline efficiency.

Cerence AI (NASDAQ: CRNC) helps people and intelligent systems work together naturally and reliably. Proven at global scale in automotive, Cerence provides the trusted interaction and action layer connecting people, machines, and intelligent systems. Its AI platform enables natural interaction and dependable action across complex real-world environments where reliability, safety, security, and performance are critical. Working with customers and partners worldwide, Cerence transforms advanced AI into trusted solutions that bridge the gap between AI potential and real-world performance.

For more information, visit www.cerence.ai.

EQUAL OPPORTUNITY EMPLOYER

Cerence is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination on the basis of age, race, color, gender, gender identity, gender expression, sex, sex stereotyping, pregnancy, national origin, ancestry, religion, physical or mental disability, medical condition, marital status, citizenship status, sexual orientation, protected military or veteran status, genetic information and other protected classifications. Cerence Equal Employment Opportunity Policy Statement.

All prospective and current Employees need to remain vigilant when it comes to executing security policies in the workplace. This includes:

- Following workplace security protocols and training programs to familiarize with the ways to maintain a safe workplace.
- Following security procedures to report any suspicious activity.
- Having respect for corporate security procedures to allow those procedures to be effective.
- Adhering to company's compliance and regulations.
- Encouraging to follow a zero tolerance for workplace violence.

- Basic knowledge of information security and data privacy requirements (e.g., how to protect data & how to be handling this data).

- Demonstrative knowledge of information security through internal training programs.

About Us

At Cerence AI, we help the world's leading automotive and technology brands leverage AI to create safer, more productive and more joy-filled brand and user experiences. We're looking for motivated, collaborative individuals who come alive with big challenges and are excited about AI's potential to shape the future of how people experience the world.