Director, Marketing - Commerce & Channel Operations

The Director, Marketing - Channel Commerce & Distribution Operations is a high-impact leadership role responsible for shaping how Health Learning & Practice products reach customers across ecommerce, retail, reseller, marketplace, institutional and digital distribution Channels.

As the Director, Marketing - Channel Commerce & Distribution Operations you will lead the strategy, governance, and operational execution of Health Learning & Practice's commerce ecosystem, spanning direct-to-consumer ecommerce, institutional commerce, retail and reseller partnerships, digital distribution programs, channel analytics, forecasting, pricing governance, and commercial operations. You will serve as the business owner for critical revenue channels and provides leadership and direction across partner management, commerce technology, financial planning, customer experience, fulfillment strategy, and growth initiatives that collectively support the Health Learning & Practice LP commercial business in Wolters Kluwer Health

In this role, you will partner closely across Product Management & Strategy, Sales, Marketing, Finance, Technology, Customer Experience (including service, support, fulfillment) and with external channel partners to manage key commercial relationships, partner governance, commercial terms, accounts receivables and operational execution to ensure Health Learning & Practice products are discoverable, accessible, and optimized for growth across the channels. As a part of this, you will balance commercial opportunity with disciplined financial and operational management.

What you will do

Lead channel strategy and growth

• Develop and execute growth strategies across ecommerce, retail, reseller, marketplace, institutional, and digital distribution channels.
• Evaluate channel performance, profitability, customer demand, and market opportunity to guide investment and portfolio decisions.
• Lead the evolution of distribution models, marketplace expansion, pricing governance, channel discounting, and go-to-market optimization.
• Build joint business plans with strategic partners and establish clear performance expectations, operating rhythms, and accountability.

Own ecommerce and digital distribution

• Lead the business strategy and performance of the company’s direct-to-consumer and institutional ecommerce channels.
• Improve conversion, merchandising, product discoverability, customer journeys, search performance, and digital fulfillment.
• Define and prioritize the ecommerce platform roadmap in partnership with Technology and other business stakeholders.
• Develop business cases and return-on-investment assessments for commerce technologies, platform enhancements, and external vendors.

Strengthen commercial and operational performance

• Partner with Finance to develop revenue forecasts, annual plans, long-range plans, operating budgets, investment priorities, and scenario analyses.
• Establish channel performance indicators and executive dashboards covering revenue, adoption, sell-through, inventory, profitability, and other leading indicators.
• Manage partner commercial terms, contracts, pricing programs, receivables exposure, payment terms, and operational performance.
• Work across Sales, Finance, Supply Chain, and channel partners to manage inventory, seasonal demand, returns, collections, and supply risks.
• Oversee marketplace brand-protection and anti-piracy programs to help protect intellectual property, revenue, and channel integrity.

Lead product information and commerce operations

• Establish governance for product information, metadata, catalog quality, content syndication, product discoverability, and channel feed management.
• Improve product data for ecommerce, marketplace, AI-enabled search, and digital merchandising.
• Lead and develop a team supporting channel operations, partner management, ecommerce, digital distribution, marketplace programs, and related contractor resources.
• Create operating plans, performance measures, and reporting that provide leadership with clear visibility into results, risks, and growth opportunities.

What you’ll Bring

• Bachelor’s degree in business, marketing, operations, commerce, or a related field, or equivalent relevant experience; advanced degree preferred.
• Significant leadership experience in channel management, ecommerce, distribution, marketplace operations, commercial operations, or a related field.
• Demonstrated success developing channel strategies that improve revenue growth, profitability, customer reach, or operating performance.
• Experience managing commercial relationships with retailers, resellers, marketplaces, distributors, or digital content partners.
• Strong understanding of ecommerce platforms, product information management, digital distribution, commercial terms, pricing, and channel economics.
• Experience using financial analysis, forecasting, performance metrics, and business cases to inform strategic decisions.
• Ability to lead cross-functional initiatives and influence senior stakeholders across Product, Sales, Marketing, Finance, Technology, Customer Experience, and Supply Chain.
• Strong people-leadership capabilities, including setting priorities, building accountability, and developing high-performing teams.
• Excellent communication, negotiation, analytical, and problem-solving skills.

Preferred Qualifications

• Experience with Amazon or other large digital marketplaces.
• Experience with educational content, healthcare information, publishing, software, digital products, or another content-driven industry.
• Familiarity with product information management systems, ecommerce integrations, digital fulfillment, and marketplace brand protection.
• Experience leading commerce or distribution transformation initiatives in a complex, matrixed organization

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$151,700.00 - $270,950.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Be the Difference

If making a difference matters to you, then you matter to us.

Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.

We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.

You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

About Wolters Kluwer

Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. ​

​

Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. ​

​

We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. ​

​

We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential. ​

​

With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.​

​

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Tips & Tricks - Resumes

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

Building Diverse Teams

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.

We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.

This principle is ingrained in our company values and articulated in our Code of Business Ethics.

Our Global Well-being Program

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.​

​

Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024. ​

​

More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

Equal Opportunity Employer

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.

All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

GDPR

Careers Privacy and Cookies

Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.