Director of Creative Strategy

Director of Creative Strategy (100% Remote | $3,000 USD/mo Base + performance bonuses

Build and scale a 1,000+ account Meta video ad testing engine for 411 Locals. We need a data-driven growth operator to drive blended CPL below $10 across thousands of US small businesses.

About the Mission

411 Locals is hiring a Director of Creative Strategy to lead our high-volume Meta Ads video performance engine. We generate direct-response leads for 3,500+ US home service SMBs (HVAC, plumbing, roofing, etc.) and are scaling to 10,000+ accounts. This is NOT a brand marketing or corporate video role—it is a data-first growth role focused on CPL reduction and rapid creative testing.

Key Performance Targets

• Leads per Customer/Day: Scale average from 0.3 ➔ 2+ leads/day.
• Cost Per Lead (CPL): Reduce blended CPL from $15 ➔ Under $10.
• Testing Scale: Discover scalable winning video ad formulas weekly across 20+ verticals.

Core Responsibilities

• Video Performance Engine: Build and run a high-velocity testing system producing and evaluating 100s of short-form/UGC video concepts monthly.
• Creative Decay Strategy: Analyze Meta Ads performance metrics (CPL, CTR, CPM, Conversion Rate) to replace decaying creatives before performance drops.
• Team Leadership: Lead a remote team of Creative Strategists, AI Video Producers, and freelancers with strict production velocity.
• Systematized Scaling: Scale winning video concepts across thousands of client accounts.

Must-Have Qualifications

• 8+ years in performance marketing, direct-response advertising, or creative strategy.
• 5+ years managing creative, paid social, or marketing operations teams.
• Proven mastery of Meta Ads Manager data and direct-response lead generation (local SMB / home services experience preferred).
• Systematic experimentation mindset (TEST ➔ MEASURE ➔ KILL ➔ ITERATE ➔ WIN ➔ SCALE).

Work Conditions:

• Compensation: $4,000 USD / month base + performance bonuses tied to CPL and lead targets.
• 100% Remote flexibility.
• Reporting directly to Executive Leadership.

Apply Now to submit your resume and portfolio track record directly.