Director Of Digital Operations

Location: Remote (Ireland)

Employment Type: Full-Time

Reports To: Chief Operating Officer

ABOUT MADCRAFT

Madcraft is evolving into an Digital Transformation Partner for complex B2B organisations. We bring together strategy and transformation, digital platforms and systems, and AI visibility and growth to help clients solve meaningful commercial and operational challenges and deliver measurable business impact.

We work with complex organisations, including businesses in industrial, manufacturing, construction and heavy machinery, helping them connect strategy, technology, digital, data and AI to improve how they operate, grow and serve customers.

With teams in Ireland and the United States, we are building an integrated growth offering for ambitious B2B organisations.

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ABOUT THE ROLE

We’re looking for an experienced digital leader to lead our Digital department through its next stage of growth.

You will own the department’s day-to-day leadership and commercial performance: how work is planned, delivered, measured and improved; how the team is supported and developed; and how clients experience the value of our work.

This is a senior leadership role with important client and commercial responsibilities. You’ll lead the operational delivery of the department, as well as contribute digital expertise to discovery calls, pitches and solution design. You’ll work closely with our Director of Search and Growth, who is developing Madcraft’s broader Search and AI Visibility proposition, and our Account Director, who leads account-management standards and client operations.

The focus of your role is to turn capability and strategy into consistent, profitable delivery and strong client outcomes.

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WHAT YOU WILL DO

Lead the Digital department

• Set clear priorities, responsibilities and standards across the team.
• Plan capacity and workload so commitments are achievable and specialist delivery capacity is protected.
• Develop team members, mentor the team and build a positive, accountable remote working culture.
• Establish a dependable operating rhythm for tracking priorities, work in progress, blockers and decisions.

Improve delivery and quality

• Ensure work is clearly scoped, assigned, reviewed and delivered to an agreed standard.
• Create consistent expectations across planning, implementation, reporting, optimisation and client communication.
• Address delays and blockers early; make changes to commitments explicit and ensure clients are updated.
• Work with Web and other teams to make cross-functional delivery, including SEO-led implementation, clear and effective.
• Use reporting and quality checks to ensure recommendations become implemented work and measurable progress.

Own commercial and client outcomes

• Take responsibility for the department’s recurring revenue growth, client retention, profitability and service quality.
• Monitor client health, delivery performance, scope and workload; act early where an account or commercial outcome needs support.
• Work with the Account Director and Account Managers on client value, renewals, client success plans and opportunities to expand relationships.
• Join senior client conversations and strategy meetings where digital expertise or leadership involvement will make a difference.

Support new business and solution design

• Act as a senior digital subject-matter expert in qualified discovery calls, pitches and solution design.
• Help shape credible, deliverable proposals and recurring service models, including Managed Online Visibility across SEO, AEO and AI-search visibility, with paid media and performance services where appropriate.
• Partner with Sales and Business Development on digital opportunities, providing clear delivery assumptions and commercial input.

Strengthen digital capability

• Work with channel specialists to improve the performance of Search Visibility, paid search, paid social, content and measurement services.
• Embed practical uses of AI and automation into Digital workflows, coordinating with the Director of Search and Growth on wider capability development.
• Use client, delivery and commercial evidence to identify where the department should improve, invest or develop new skills.

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WHAT SUCCESS LOOKS LIKE

• Clients receive the work and communication they have been promised, with opportunities raised early and implemented effectively.
• Delivery moves reliably from plan to implementation, with appropriate quality checks and visible progress.
• The team has clear priorities, balanced workloads and accountability for outcomes.
• Digital retains and grows valuable client relationships while managing scope and delivery economics effectively.
• Sales colleagues can draw on credible digital expertise and proposals reflect what the team can deliver.
• The department’s performance is visible through useful measures of revenue, retention, profitability, delivery and quality.

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WHAT WE’RE LOOKING FOR

• Significant leadership experience in a digital agency, consultancy or comparable client-service environment.
• A track record of improving delivery reliability and team performance while meeting commercial goals.
• Strong understanding across digital channels, including search, paid media, content and measurement. You can guide specialists and challenge plans without needing to be the hands-on expert in every channel.
• Commercial judgement across recurring revenue, client retention, profitability, scope and capacity.
• Confidence working directly with senior clients, handling difficult conversations and shaping practical solutions.
• A clear, organised approach to priorities, ownership, communication and follow-through.
• Experience leading remote or distributed teams and working effectively across functions.
• Based in Ireland and comfortable working with US clients and colleagues.

Experience serving complex B2B organisations is valuable. Experience working in or selling into the US market is a strong advantage.

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WHY JOIN MADCRAFT

• Lead a core department as Madcraft builds its next stage of growth.
• Shape how Digital works across search, performance, content and client delivery.
• Work alongside experienced leaders across Search and Growth, Web, Brand, Sales and Client Growth.
• Help develop an integrated growth offering for complex B2B businesses in Ireland and the US.
• Join a remote team with the opportunity to build stronger ways of working and deliver meaningful client outcomes.

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HOW TO APPLY

Apply through LinkedIn with your CV and a short note covering:

1. The digital teams or client-service functions you have led.
2. An example of how you improved delivery performance and what changed.
3. An example of how you improved client retention, account growth or profitability.
4. Your experience working with US clients or distributed teams.