Director of Marketing

Who We Are

VEC is a leading construction technology services provider that is at the forefront of innovation in the construction industry, delivering cutting-edge technology solutions that revolutionize the way construction projects are designed and built. Our Mission is to challenge the status quo and reshape the way we plan, design, and construct the built world so Humanity can thrive sustainably. We partner with contractors, engineers, and developers/owners across the US and deploy our team of construction and technology professionals to improve project delivery. We support large projects across many sectors of the industry: Data Centers, Healthcare, Life Sciences, Tech, Education, Transportation, Aviation, Commercial Office Space, and Public Works. We love what we do, our VECommunity, and helping the best build better.

Overview

We are seeking a Director of Marketing to lead VEC's marketing department. This role turns company growth priorities into clear market positioning, focused programs, and reliable execution, and combines strategic judgment with responsibility for people, budgets, operating processes, and measurable business results.

VEC is an end-to-end digital delivery company that helps owners, general contractors, and trade contractors manage the complete flow of project information. From digital strategy and design coordination through trade modeling, field verification, and operational handover, VEC connects every phase of delivery through one continuous digital thread.

The Director will lead and develop the existing marketing team, own a national program of 25+ conferences and events each year, and partner closely with Business Development, Presales, Operations, service line leaders, Finance, and HR.

Key Responsibilities

Strategy & Market Positioning

• Own the annual marketing plan and quarterly priorities, aligned with VEC's growth strategy, target accounts, and delivery capacity.
• Lead consistent positioning across VEC's service lines, including VDC coordination, civil underground, electrical and mechanical VDC, and onsite QC, in partnership with technical leaders.
• Translate complex technical capabilities into clear client value, backed by accurate project examples and consistent messaging across the website, presentations, proposals, and campaigns.

Department Leadership & Execution

• Build and develop the marketing team, including an existing Marketing Manager. Define roles, delegate ownership, coach, and hold people accountable for quality and deadlines.
• Set up request intake, prioritization, production schedules, review checkpoints, and escalation procedures.
• Strong experience in staffing, workforce planning, and resource allocation to support business needs and company growth

Brand & Marketing Programs

• Direct brand standards, website development, content, social media, campaigns, case studies, executive thought leadership, and industry recognition opportunities.
• Maintain an organized library of approved materials and project evidence, and coordinate technical review and client permissions before publishing sensitive project information.

Conferences & Client Engagement

• Own the strategy, budget, calendar, and delivery standards for 25+ conferences and events per year, including sponsorships, speaking opportunities, client hospitality, and executive participation.
• Assign clear ownership for logistics, vendors, materials, attendee coordination, and onsite delivery, with repeatable processes that support national scale.
• Partner with Business Development on target attendees, meeting goals, and follow-up, and measure event value against cost and objectives.

Business Development & Operational Alignment

• Deliver timely pursuit materials, account-specific content, presentations, and campaigns with Business Development and Presales.
• Work with Operations to confirm capabilities, capture results, and keep external promises aligned with actual delivery.
• Proven ability to work closely with sales teams, set up effective feedback processes, and measure and report on the business impact of marketing initiatives.

Budget Accountability & Performance

• Prepare and manage marketing budgets, forecasts, commitments, and vendor performance. Explain variances and recommend where to adjust investment.
• Report on delivery reliability, team capacity, engagement quality, marketing-supported opportunities, event outcomes, and spending, using attribution rules agreed with Business Development and Finance.

Software & Technical Proficiency

• Extensive hands-on experience leading large-scale AI implementations, including integrating AI tools such as Claude or Gemini into business operations and workflows.
• CRM platforms for pipeline and campaign reporting.
• Website, content, and social media platforms.
• Budgeting and forecasting tools for marketing spend and vendor tracking.

Who You Are

Required Skills & Experience

• Proven success leading and developing an internal B2B marketing team, including managers, with direct accountability for budgets and execution.
• Experience managing a substantial conference and client engagement program alongside brand, content, digital marketing, and sales support.
• Track record of measurable marketing outcomes, with work samples that show your own decisions and contribution.
• Strong financial judgment, including budgeting, forecasting, and vendor management.
• Direct supervisory experience, including hiring, managing performance, and developing marketing staff.
• Strong skills with AI tools such as Claude or Gemini, with experience building them into marketing team workflows.

Preferred Qualifications

• Experience in construction, architecture, engineering, digital construction, or complex professional services.
• Ability to learn technical offerings quickly and speak credibly with senior clients.
• Experience supporting a company through rapid growth.

Soft Skills Required

• Cross-functional leadership across Business Development, Operations, Finance, and technical teams.
• Clear, accurate writing and the ability to simplify complex technical topics.
• Sound prioritization and comfort with changing priorities.
• Handles conflict and competing requests directly and constructively.

Hard Skills Required

• Marketing budget planning, forecasting, and variance reporting.
• Event and conference program management at national scale.
• Brand, website, content, and campaign management.
• CRM reporting and marketing performance measurement, including attribution.

VEC is an Equal Employment Opportunity Employer. In accordance with federal, state, and San Francisco law, VEC does not discriminate in employment because of race, color, religion, creed, sex, national origin, place of birth, ancestry, age, physical and mental disability, marital status, pregnancy, childbirth, breastfeeding or related condition, medical condition (associated with cancer, a history of cancer, or genetic characteristics), veteran or military status, sexual orientation, gender, gender identity or gender expression, HIV/AIDS status, height, weight, genetic information, or any other characteristic protected by law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Marketing | Hybrid in San Francisco, CA | Full Time | From $185,000 to $200,000 per year