Director of Merchandise Strategy & Brand Solutions

Join the global leader in responsible marketing activation services

At HH Global, we help the world's most recognized brands turn their growth ideas into measurable impact through responsible marketing activation. We are a global marketing activation partner that connects brands to their customers and delivers sustainable marketing activation at scale. With over 4,000 colleagues across more than 55 countries, you'll join a diverse, high-performing community, empowered to deliver sustainable, innovative solutions for our clients.

The Director of Merchandise Strategy & Brand Solutions leads the end-to-end strategy, creative vision, and operational execution for custom branded merchandise collections, enterprise gifting portals, and branded physical/digital retail touchpoints. Operating at the intersection of creative storytelling, trend forecasting, storefront management, deck presentation, and strategic program planning, this role elevates how brands engage physically and digitally with their audiences.

Core Responsibilities

Creative Strategy & Brand Alignment

• Develop trend-forward, multi-channel retail and merchandise strategies that align with client brand identities, campaign goals, and cultural trends on a global scale.
• Translate complex brand guidelines into custom apparel, hardgoods, sustainable material selections, and retail-quality packaging concepts.
• Conceptualize and lead the creative direction for capsule collection drops, seasonal releases, pop-up shops, and high-touch enterprise gifting programs.
• Focus on Retail trends, luxury / premium retail items such as Fashion, Exclusive stunt drops and Seasonal ranges.

Deck Design & Strategic Pitches

• Author and design visually rich presentation decks, trend reports, and strategic pitch books for executive stakeholders and clients.
• Articulate creative narratives, merchandise selections, margin structures, production rationale, and strategic value propositions through clear visual storytelling.

Storefront Knowledge & E-Commerce Operations

• Oversee the strategic setup, visual hierarchy, and user experience for custom e-commerce webstores, internal company pop-up portals, and B2B ordering hubs.
• Partner with digital and technical teams to ensure UI/UX brand consistency, seamless inventory flows, and actionable storefront analytics.

Planning & Program Leadership

• Manage end-to-end program lifecycles, including project roadmaps, vendor production schedules, global supply chain dependencies, and budget allocations.
• Analyze campaign velocity, storefront performance, and engagement metrics to continually refine merchandise strategies and assortment planning.
• Set up SKUs, Images, HS codes, points allocation, product descriptions.
• Manage localisation/translation of product descriptions.
• Update client catalogue playbook/deck
• Support imagery for eDM and store carousel
• Prepare and submit quarterly top-up proposal with budget costs for approval by POC
• Build and work to a sourcing calendar for seasonal/ quarterly sourcing.
• Curate a comprehensive selection of prizes based on previous order data and market retails trends.
• Prepare and submit quarterly top-up proposal with budget costs for approval by POC
• Deep focus on the partner experience and assess what's best for partners and for Google in terms of prizes
• Principles to be applied across the ideation of any prize, physical or digital
• Analyse and understand what prizes can motivate partners to continue spending on Google Ads to earn points, quarter after quarter, and how those prizes are aligned with the Google brand
• Produce mock ups/ samples for approval
• Manage Huddle approval process and Global/ Regional POCs feedback
• Manage Principles process for lifespan of an item
• Provide data insight with support from data team for Redemption analysis

Key Qualifications

• 7+ years of experience leading brand strategy, custom merchandise solutions, visual merchandising, or marketing operations within an agency or enterprise brand context.
• Advanced deck design capabilities with expertise in visual communication platforms (PowerPoint, Keynote, Google Slides, or Adobe Creative Suite).
• Storefront management experience across e-commerce portals (e.g., Shopify, custom enterprise stores) and digital catalog management.
• Deep product knowledge spanning consumer product trends, apparel decoration techniques, sustainable sourcing, and retail packaging.
• Strong project planning and execution skills with experience managing complex, multi-stakeholder initiatives.

You belong in our global community

Belonging is at the heart of HH Global. We don’t just talk about inclusion; our teams recognize it as a fundamental part of our culture. Join the global leader in responsible marketing activation services and bring your authentic self to a team that values you for who you are.

HH Global is an equal opportunity employer and considers all qualified applications without regard to protected characteristics.