Director of Retail Sales

Director of Retail Sales

Full-time | Chicago preferred, remote considered | Reports to the CEO

Who we are

Black Girl Vitamins is a woman-owned wellness company built for Black women, by people who understood that the supplement aisle was never designed with her in mind. What started as a direct-to-consumer brand has grown into one of the fastest-growing names in the category, with a community of more than a million customers, a top-five ranking in vitamins on Amazon, and gross margins that let us invest in quality rather than cut corners on it.

We are a company that takes people seriously, our customers and our team alike. We believe the best work comes from people who are rested, supported and trusted, and we build our practices around that: honest workloads, real time off, mental health days that no one has to justify, and leaders who ask how you are doing and wait for the answer. We are ambitious, and we do not think ambition requires burning people out.

Why this role exists

Our customer already shops in beauty supply stores, salons and independent health stores every week. Our products are not there yet. This role changes that.

We are hiring our first Director of Retail Sales to build our physical retail business from the ground up, starting in Chicago where our fulfillment center is based. This is a player-coach role in the truest sense. In your first months you will personally walk into stores, open accounts and learn what makes a shelf work for us. Then you will recruit and lead a commission-based field team that does the same across new territories, and pursue chain and regional accounts as the second lever of growth.

The goal is significant: $10 million in retail revenue in the first year. We know that number is ambitious. We would rather be honest about it up front and give you the tools, the autonomy and the support to go after it than pretend it is easy.

What you will do

• Sell first. Personally open the first Chicago accounts: beauty supply stores, salons and independent health stores, then use what you learn to write the playbook.

• Build the team. Recruit, onboard and coach a commission-based team of independent field reps, starting in Chicago and expanding into new metros as the playbook proves out.

• Shape the model. Advise the CEO on the wholesale operating model in your first 30 days, including terms, credit and minimums, and help launch our Shopify B2B ordering portal alongside our operations team.

• Own the numbers. Define what a good door looks like for us, and manage to it: first orders, reorders within 90 days, and revenue per active door.

• Open the second lever. Build a pipeline of chain and regional accounts from month four onward, with independent stores remaining the focus.

• Bring the shelf to life. Work with our team on retail-ready packaging, merchandising kits and in-store materials, informed by what you are hearing from store owners.

• Report simply. Maintain a weekly dashboard (doors opened, active doors, reorder rate, revenue per door, collected revenue, reps producing) and meet with the CEO monthly.

What success looks like

First 30 days 20+ Chicago accounts opened personally. Wholesale pricing and terms recommended. Store target list and rep agreement drafted. B2B portal live with

operations.

First 60 days 60+ accounts opened. First three to five field reps recruited and equipped. First reorders tracked.

First 90 days 100+ accounts opened and 75+ active (reordered). Five to eight reps producing. Chain pipeline started. Recommendation to the CEO on the next market.

At 90 days we will sit down together and look honestly at what the data says. If the model is working, we scale it. If it needs changing, we change it before we ask more people to join.

You will thrive here if

• You have personally sold a consumer product into independent retail, and you have also built or led a field sales team. You know the difference between opening a door and keeping one.

• You have called on beauty supply stores, salons or the natural channel. Experience with textured-hair, beauty or wellness brands that built their retail presence from scratch is a strong plus. The supplement side we can teach.

• You are energized by a blank map. There is no existing retail team, territory list or playbook. You will write them.

• You can recruit. Commission-based reps join for the leader as much as the product, and they stay when they are coached well and paid fairly and on time.

• You are comfortable being measured. You want a clear scorecard, and you would rather see a hard number than a vague one.

• You care about our customer. You understand why a brand built for Black women matters, and you can carry that story into a store with respect and conviction.

Compensation and how we pay

This role is designed to reward what you build. It carries a base salary of $130,000 plus an uncapped commission of 2 to 3 percent on net collected retail revenue from accounts you and your team open, with the higher rate applying above the annual target. Commission is paid on collected revenue and tied to a channel contribution floor, so the incentives stay aligned with healthy growth rather than volume at any cost. We will walk through the full plan, including mechanics for the field team you build, before an offer.

Full-time employees receive [health, dental and vision coverage], [401(k)], paid time off, dedicated mental health days, and [wellness stipend / additional benefits]. Field travel and materials are funded by the company, including starter kits for every rep you bring on.

How we work

We are a fast-growing company, and this role has real targets. We also believe pace and care are not opposites. You will have a direct line to the CEO, clarity on what matters, and honest conversations when things are hard. We protect time off, we do not reward late-night emails, and we ask our leaders to model rest for the people they lead. If you build a team here, we will expect you to take care of them the way we take care of you.