Director, Performance Marketing

Rooted in Purpose

AdelFi Christian Banking unites two trusted Christian financial institutions (Christian Community Credit Union & AdelFi) bringing together more than 130 years of combined experience. Together as one faith-based credit union, we're committed to practical banking that helps you live out your values and make a lasting Kingdom impact.

Your Marketing Mandate

Marketing at AdelFi is how we responsibly invite more people and ministries into faithful stewardship. As Performance Marketing Director, you’ll own full-funnel growth strategy and performance across retail, ministry, and commercial acquisition—driving profitable funded accounts, deposits, and qualified relationships.

Key responsibilities include:
- Set portfolio strategy across paid search, paid social, programmatic, video/YouTube, CTV, affiliate/publisher partnerships, and emerging channels
- Lead agencies and platform partners with clear KPIs, budgets, and accountability
- Build strong attribution, experimentation, and AI-enabled operating rhythms while ensuring Banking advertising compliance

Required qualifications:
- Bachelor’s in marketing, business, communications, or related (advanced degree preferred)
- 7+ years in performance/growth/digital marketing; 3+ years leading multi-channel acquisition with measurable outcomes
- Regulated-industry experience and privacy/consent, fair lending, UDAAP familiarity preferred
- Ability to work remotely Mon-Fri (flexible full-time PST hours)

How Your Days Flow

Your day might start by reading Marketing performance signals—what’s driving funded accounts, deposit growth, and qualified pipeline. You'll meet with teams to pressure-test creative, targeting, and pacing, then review Banking compliance feedback before launches go live. You'll align with partners on attribution and incrementality learnings, using experimentation and AI-assisted insights to refine spend.

Support That Sustains

- Medical, dental, and vision coverage
- Profit Sharing & 401(k) Plans
- Life insurance
- Flexible Spending Account (FSA)
- Competitive salary ($104,000-$130,000/annually)
- Paid Time Off (PTO) & Serve Days
- Equipment stipend