Director, Product Marketing

Empowering Businesses. Enabling Success.

At Visual Edge IT, we help organizations nationwide harness the power of technology to work smarter, stay secure, and grow stronger. From managed IT services and cybersecurity to print solutions and document workflow, we deliver innovative, customized strategies that give our clients the edge in an ever-changing business landscape. Our nationwide network combines the personalized service of local teams with the strength and resources of a national leader—ensuring that every client gets both technology that works and people who care.

With more than two decades of experience and a team of skilled technology professionals, we pride ourselves on building partnerships that go beyond service contracts. When you join Visual Edge IT, you become part of a collaborative, solutions-driven culture where your expertise helps shape the future for businesses across the country. Together, we don’t just solve technology challenges—we create opportunities for success.

Job Summary:

As the Director of Product Marketing at Visual Edge IT, you’ll be a strategic marketing leader responsible for turning market insight into products, solutions, and go-to-market strategies that drive adoption and revenue. Reporting to the Chief Marketing Officer, you’ll lead product marketing strategy across our print, Managed IT, cloud, communications, and cybersecurity portfolio—helping determine not only how we take solutions to market, but where we can create new opportunities for growth.

This role sits at the intersection of Product, Sales, Service, Marketing, and the customer. You’ll use market research, customer insights, competitive intelligence, business data, and seller feedback to identify opportunities, sharpen positioning, define target audiences, build compelling value propositions, and develop go-to-market strategies that translate complex technology into meaningful business outcomes.

You’ll also lead the end-to-end product marketing lifecycle—from opportunity assessment and solution development through pilot, launch, adoption, and ongoing growth. With ownership of a portfolio performance scorecard tracking leads, conversions, sales, profit, pipeline, adoption, and other key metrics, you’ll have a direct connection between your work and measurable business results.

Roles and Responsibilities

• Lead product marketing strategy and go-to-market execution across Visual Edge IT’s print, Managed IT, cloud, communications, and cybersecurity portfolio.
• Conduct market and customer research using third-party analyst insights, customer and business data, competitive intelligence, win/loss findings, QBRs, and Sales and Service feedback to identify market trends, customer needs, buying barriers, and growth opportunities.
• Build relationships with key customers and stakeholders to bring real-world customer insight into product strategy, positioning, and market adoption.
• Develop Opportunity Assessments that identify unmet customer needs, target segments, competitive gaps, Visual Edge IT differentiation, and recommended offerings to inform investment and go/no-go decisions.
• Define ideal customer profiles, target markets, buyer personas, use cases, customer outcomes, positioning, messaging, value propositions, and supporting proof points for products and bundled solutions.
• Develop and execute comprehensive go-to-market strategies covering product, pricing, placement, and promotion.
• Partner with Product Management and Finance to evaluate competitive pricing, buyer expectations, bundle economics, promotions, recurring revenue opportunities, and margin considerations.
• Define customer segments, verticals, geographies, sales and partner channels, buying journeys, and acquisition, upsell, and cross-sell motions—with a focus on expanding managed services within existing print accounts.
• Lead integrated promotional strategies across appropriate channels, including SEO, SEM, email, social media, online advertising, and other demand-generation programs.
• Own end-to-end go-to-market planning and execution for new products, bundled solutions, pilots, relaunches, and product updates.
• Coordinate Product Management, Sales, Service, and Marketing throughout opportunity assessment, business and technical review, MVP pilot launches, general availability launches, and ongoing product growth.
• Establish launch plans, owners, timelines, dependencies, readiness criteria, and performance expectations, using pilot results and market feedback to refine offerings and scale successful solutions.
• Ensure customer-facing marketing promises align with approved product capabilities, operational readiness, and delivery expectations.
• Direct product marketing content and communications, including website and landing pages, articles, blogs, brochures, videos, webinars, social content, and press releases.
• Create and oversee sales enablement resources including presentations, playbooks, competitive battlecards, datasheets, discovery guides, objection-handling tools, QBR materials, and customer proof points.
• Partner with Sales, Product Management, and HR Training to deliver sales enablement and training that equips sellers, MDRs, and channel partners to communicate value and effectively sell bundled solutions.
• Maintain a portfolio KPI scorecard tracking leads, conversions, sales, profit, qualified opportunities, pipeline, win rate, adoption, recurring revenue, acquisition cost, and other relevant performance indicators.
• Use performance data to evaluate marketing effectiveness, refine targeting and messaging, improve conversion paths, and identify opportunities to accelerate adoption and revenue.
• Manage, coach, and develop the Product Marketing team by establishing clear responsibilities, priorities, performance goals, and development plans.
• Allocate resources, resolve competing priorities, and build strong cross-functional relationships to ensure shared commitments are delivered.

Required Skills / Experience

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent relevant experience.
• 8+ years of progressive B2B marketing experience, including product marketing strategy, bundled offerings, and go-to-market/launch leadership.
• Proven experience managing direct reports, developing talent, and holding teams accountable for measurable results.
• Experience marketing technology services, preferably Managed IT, cybersecurity, cloud, communications, or print.
• Demonstrated ability to translate market research and customer insights into differentiated positioning, compelling go-to-market strategies, effective sales enablement, and campaigns that drive adoption and revenue.
• Strong understanding of product marketing, market segmentation, buyer personas, positioning, value propositions, product launches, and lifecycle management.
• Strong knowledge of marketing communications and digital demand generation, including SEO, SEM, email, social media, and online advertising.
• Demonstrated understanding of budgets, pricing, recurring revenue, margins, and performance analytics.
• Strong analytical skills with the ability to connect marketing activity to business outcomes, including leads, pipeline, conversions, sales, adoption, and profit.
• Excellent writing and presentation skills, with the ability to simplify complex technology and communicate compelling customer-focused value propositions.
• Strong project management and organizational skills, with the ability to manage multiple initiatives, stakeholders, timelines, and competing priorities.
• Exceptional cross-functional collaboration and influencing skills, with the ability to build credibility and alignment across Product Management, Sales, Service, Finance, Marketing, and executive leadership.
• Customer-focused mindset with the curiosity to understand market needs, customer challenges, competitive dynamics, and opportunities for growth.

At Visual Edge IT, we are proud to provide:

Work-Life Balance
Visual Edge IT promotes a healthy work-life balance for employees by offering competitive pay, PTO, and nine paid holidays per year. We are always reviewing and finding new ways to support our employees’ unique needs.

Career Path
We encourage growth from within Visual Edge IT. We seek outside candidates who are driven that we can nurture along a career path and we hire/promote internally. We also have opportunities to develop talent through training programs.

Insurance Benefits
We offer multiple plans to choose from to fit your individual needs. We offer medical, HSA, dental, vision, short-term disability, long-term disability, voluntary life insurance, employee assistance program, and wellness programs. We provide all of our employees a $50k life insurance policy at no cost to our team members.

401(k)
Visual Edge gives employees access to a 401k program and offers an employer match benefit. Visual Edge IT will match 100% of an employee’s contribution up to the first 3% and will provide an additional 50% match on the next 2% of the employee contribution.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.