DIRECTOR, SALES - USA

DIRECTOR OF USA SALES

About the Role

Greystone Energy Systems manufactures sensors, transmitters and gas detection equipment for HVAC and building automation applications. We are seeking an experienced Director, Sales USA to lead our United States sales organization and drive profitable growth across the Greystone family of brands.

This is a strategic and hands-on leadership role responsible for developing the sales team, strengthening channel partnerships and expanding market share throughout the United States. The successful candidate will play a key role in executing growth initiatives, supporting major customer opportunities and delivering measurable business results.
This is a remote position in the USA.

Key Responsibilities

• Lead the US sales strategy and achieve revenue, gross margin and new customer growth objectives.

• Establish territory and account priorities that focus resources on the most promising growth opportunities.

• Participate directly in key customer opportunities, negotiations and business development activities.

• Expand existing customer relationships and secure new business opportunities across the Greystone, QEL and AMC product portfolios.

• Manage pricing and discount decisions within established guidelines while maintaining profitability and competitiveness.

Sales Team Leadership

• Lead, coach and develop a geographically dispersed sales team with a strong focus on accountability and customer satisfaction.

• Conduct regular sales reviews, pipeline discussions and forecasting activities to ensure achievement of business objectives.

• Accompany team members on customer visits to support key opportunities and strengthen sales capabilities.

• Address performance challenges through ongoing coaching, feedback and development planning.

• Evaluate territory coverage and organizational needs, recommending changes that support continued growth.

Channel and Strategic Account Development

• Develop and strengthen relationships with distributors, manufacturers' representatives, controls contractors, system integrators and OEM partners.

• Build strong relationships with strategic accounts and identify opportunities to expand business across multiple customer locations.

• Collaborate with priority channel partners to develop growth plans, monitor results and overcome barriers to success.

• Identify market coverage gaps and establish new channel relationships to improve customer access and support.

• Resolve channel conflicts and coordinate account responsibilities to ensure a consistent customer experience.

Market Development and Sales Coordination

• Generate demand through engagement with consulting engineers, contractors and end users, involving technical resources as required.

• Support business development initiatives within priority markets, including indoor air quality, gas detection and data center applications.

• Represent Greystone at customer meetings, trade shows and industry events.

• Collaborate with inside sales, technical support and operations teams to ensure exceptional customer service and successful project execution.

• Utilize CRM tools and sales analytics to guide decision-making, monitor performance and manage expenses effectively.

Education Training and Experience

• Demonstrated success delivering profitable B2B sales growth in HVAC controls, building automation, sensors, gas detection or related technical industries.

• Proven experience leading and developing high-performing sales teams across multiple geographic regions.

• Strong knowledge of US sales channels and experience building successful distributor, representative and strategic account relationships.

• Excellent commercial acumen with experience in pricing, negotiations, sales forecasting and pipeline management.

• Ability to understand technical products and communicate their value effectively to customers and partners.

• Postsecondary education in business, engineering or a related discipline, or an equivalent combination of education and experience.

• Experience using CRM systems and sales reporting tools to manage performance and opportunities.

Skills and Strengths

The ideal candidate is a results-oriented leader who sets clear priorities, develops strong teams and follows through on commitments. You are an effective communicator who can translate technical and commercial concepts into customer value. You build trusted relationships, work collaboratively across functions and are comfortable leading a remote team while maintaining a strong focus on growth and accountability.

How Success Will Be Measured

Success in this role will be demonstrated through:

• Achievement of revenue and gross margin objectives.

• Growth in new customer acquisition and strategic account penetration.

• Expansion and effectiveness of channel partnerships.

• Improved forecasting accuracy and pipeline management.

• Development and engagement of a high-performing sales team.

• Consistent delivery of customer-focused business results.

Travel and Working Conditions

This position is based remotely within the United States. Regular travel is required for customer meetings, partner engagement, team coaching, industry events and occasional visits to our corporate headquarters in Moncton, New Brunswick, Canada. Compliance with customer and site-specific safety requirements is required during facility visits.

At Greystone Energy Systems, we believe that diversity drives business success. We are dedicated to fostering an inclusive workplace that celebrates differences and promotes equity. We welcome applications from people of all races, ethnicities, genders, ages, religions, abilities, and sexual orientations. We strongly encourage applications from women, minorities, and individuals with disabilities. Please advise if you require accommodation throughout the recruitment process.

Join us in building a diverse and inclusive team!

Only those who will be considered for the next step of the application process will be contacted.

Compensation and Benefits

At Greystone Energy Systems, compensation is determined based on several factors, including experience, qualifications, internal equity, and market competitiveness. This position is also eligible for comprehensive group benefits, bonus program, and retirement savings program.