eCommerce CRO Strategist

About the role

We're the leading A/B testing and personalization platform for Shopify, helping fast-growing eCommerce brands uncover hidden revenue and make smarter, data-driven decisions. Our customers include some of the most recognized and trend-setting DTC brands in beauty, apparel, wellness, and lifestyle.
We're looking for an eCommerce CRO Strategist to own end-to-end relationships with a portfolio of these brands. You'll be their trusted partner, problem-solver, and advocate, building growth engines through structured experimentation and personalization. Your work goes from digging into the data and spotting opportunities to designing tests, launching them, and turning results into clear next steps that move revenue.
This is a fully remote role in a remote-first, results-over-location culture. You'll work with a highly talented team at a startup that's scaling fast, and you'll get hands-on exposure to some of the most innovative brands in eCommerce.

What you will own

Brand relationships: Act as the primary strategic point of contact for your portfolio of brands, building trust, setting expectations, and keeping clients engaged and growing on the platform.
CRO strategy: Build tailored conversion rate optimization roadmaps for each brand, aligned to their business goals, seasonality, and revenue targets.
Data analysis: Analyze site performance, funnel drop-off, customer behavior, and traffic segments using web analytics and platform data to identify the highest-impact opportunities.
Hypothesis development: Turn insights into clear, testable hypotheses with defined success metrics, and prioritize them by expected impact and effort.
Test execution: Plan, configure, and launch A/B tests and personalization campaigns across key pages such as homepage, collection, product, cart, and checkout flows, including light HTML/CSS changes where needed.
Personalization: Design audience-based experiences (new vs. returning visitors, traffic source, geography, device, behavior) that lift conversion and average order value.
Results and reporting: Monitor live tests, ensure statistical rigor, and present results and recommendations in a clear, client-friendly way.
Continuous growth: Translate learnings into iterative testing programs that compound over time, and share best practices across the portfolio.
Internal collaboration: Work closely with product, customer success, and engineering teams to share client feedback, flag issues, and help shape the platform.

What you need

A strong grasp of how eCommerce stores make money, and of the levers that drive conversion rate, average order value, and revenue per visitor.
The confidence to lead client conversations, push back with data, and guide brands toward better decisions.
A structured, analytical way of thinking, paired with creativity in coming up with test ideas.
The ability to manage multiple brands and priorities at once while working independently in a remote environment.
Clear, concise written and verbal communication, especially when explaining data and test results to non-technical stakeholders.
A collaborative mindset and a bias toward ownership and results.

Must-haves

Proven hands-on experience running A/B tests and personalization programs for eCommerce brands.
Strong data analysis skills, including working with web analytics tools (e.g., GA4, Shopify Analytics) and interpreting test statistics.
Solid experience developing, prioritizing, and documenting test hypotheses.
Experience working with Shopify stores.
Background in digital marketing and web analytics.
Working knowledge of HTML and CSS.
Experience in a client-facing role managing a portfolio of accounts or brands.
Excellent English communication skills, written and spoken.

Nice-to-haves

Experience at a CRO agency, experimentation platform, or Shopify-focused SaaS company.
Familiarity with other experimentation or personalization tools (e.g., VWO, Optimizely, Convert, Intelligems).
Basic JavaScript knowledge for more advanced test builds.
Experience with heatmapping and session recording tools (e.g., Hotjar, Microsoft Clarity).
Knowledge of UX and conversion copywriting principles.
Experience working with DTC brands in beauty, apparel, or wellness.
Comfort working with US-based clients across time zones.

Skills

Proven hands-on experience running A/B tests and personalization programs for eCommerce brands, strong data analysis skills with web analytics tools like GA4 and Shopify Analytics, solid experience developing and prioritizing test hypotheses, experience with Shopify stores, background in digital marketing and web analytics, working knowledge of HTML and CSS, and experience in a client-facing role managing a portfolio of accounts or brands.

Experience at a CRO agency, experimentation platform, or Shopify-focused SaaS company, familiarity with experimentation or personalization tools such as VWO, Optimizely, Convert, or Intelligems, basic JavaScript knowledge, experience with heatmapping and session recording tools like Hotjar or Microsoft Clarity, knowledge of UX and conversion copywriting principles, experience working with DTC brands in beauty, apparel, or wellness, and comfort working with US-based clients across time zones.