eCommerce Manager

About the Role

A growing direct-to-consumer business is looking for a detail-oriented eCommerce Manager to improve the online shopping experience and turn customer insight into measurable growth. You will own day-to-day Shopify operations, lead conversion and average order value testing, maintain quality across the customer journey, and coordinate site launches with Growth and Development. AI is part of the team’s daily workflow, and you will use it thoughtfully to improve the speed and quality of the work.

Key Responsibilities

Conversion Rate and AOV Optimization

Plan and run weekly A/B tests, from shaping hypotheses with the team through launch, monitoring, and results review.

Grow average order value through cart and post-purchase upsells, cross-sells, bundles, offer testing, placement, and product recommendations.

Evaluate experiments using revenue per visitor alongside conversion rate, and distinguish reliable results from noise.

Use Microsoft Clarity, Fairing post-purchase data, GA4, and Funnel.io to identify friction and prioritize fixes and test ideas.

Build and refine landing pages, and share a weekly funnel health update covering changes, rationale, and upcoming tests.

Quality Assurance

Test releases and launches across the full customer journey, including navigation, product pages, cart, subscriptions, and checkout, in both markets on mobile and desktop.

Log defects with clear reproduction steps and follow them through resolution.

Campaign Planning and Launches

Partner with Growth on the campaign calendar and plan the site updates, pricing, and pages each campaign requires.

Load creative and copy, coordinate site switchovers, and approve each launch against a checklist.

Provide occasional out-of-hours coverage for US campaign launches or major releases.

Store and App Operations

Maintain the product catalog, including new SKU setup, variants, imagery, copy, templates, collections, and tagging.

Manage UK and US pricing, scheduled price changes, preorders, and product drops.

Retire outdated products, collections, and campaign content, and prepare regular stock reports to support trading decisions.

Own day-to-day storefront apps, including AfterSell, Skio, Fairing, and related tools; manage configuration, monitoring, and first-line vendor contact.

AI Workflows

Use AI throughout the role, including for test hypotheses, variant builds, copy, landing pages, and data analysis.

Use Claude regularly, including Projects, skills, and connectors to store, analytics, and design tools.

Turn repeat tasks into reusable prompts, skills, or automations that help the wider team.

Review AI-generated work carefully before it reaches the live store.

Skills

At least 3 years of hands-on experience running a Shopify store; Shopify Plus experience is preferred.

A record of running A/B tests and assessing results rigorously.

Experience increasing AOV through upsells, cross-sells, or bundles.

Confidence with GA4 and customer behavior tools such as Clarity or Hotjar.

Experience with multi-market commerce, including Shopify Markets or multi-currency setups.

Advanced, regular use of AI in eCommerce work, ideally Claude, with workflows you can demonstrate.

A methodical approach to QA and the ability to find edge cases before customers do.