Elite Direct Response Creative Strategist | Ads, VSLs & Landing Pages | Media Buying Experience

Impact Media is a performance marketing agency managing over $1M a month in ad spend. Our clients are brands, personal brands, coaches and education companies scaling with webinar, low-ticket and high-ticket funnels, plus some ecommerce. Every ad we make is built to turn cold traffic into customers. This is not a general copywriting role.

Who we're looking for

An elite direct response creative strategist who finds winning concepts. You start with the customer: who the ICP is, what they want, what they believe and how aware they are. Then you turn that into angles, hooks and offers that convert cold traffic. You've written ads, VSLs and landing pages that scaled, you understand media buying and the full funnel, and you know what's working in advertising right now.

We use AI heavily to research and produce creative at volume, but AI is your tool, not your brain. We're not looking for someone who asks AI for three scripts and calls it done. You bring the strategy and the ideas, use AI to multiply them, and personally review and approve everything before it ships. The role is full-time and remote, and you work independently.

What you'll do

• Research each client's ICP, customer language, competitors and market to find new angles before they saturate
• Develop original concepts for cold audiences, each built on a clear customer insight and hypothesis
• Use proven frameworks to match every message to the audience's awareness stage and market sophistication
• Write ads, VSL scripts, landing pages and webinar registration pages
• Direct AI to produce scripts, storyboards and AI video, then review, fix or reject every output by hand
• Analyse performance with our media buyers to identify winners, diagnose losers and plan the next round of iterations
• Brief our editors and designers, and keep every claim accurate and compliant with Meta's policies

What you must have

• 4+ years in direct response paid ads, ideally on webinar, low-ticket and high-ticket funnels
• A track record of finding winning concepts: ads, VSLs or landing pages you wrote that scaled, with results you can show
• Deep knowledge of direct response fundamentals: ICP research, awareness stages, market sophistication, angles, offers and copywriting frameworks
• Hands-on media buying experience and a strong grasp of funnel metrics: CTR, cost per lead, cost per booked call, CPA and ROAS
• Strong judgement with AI: you use it every day, but the thinking and the final call are yours
• Native-level written English and full-time availability

Not a fit if your experience is mainly brand, SEO, content or corporate copywriting, or if your creative process starts and ends with a prompt.