Head of Social Media

Head of Social Media & Creative

We’re looking for a highly creative leader who knows how to grow social platforms, understands great design, and can manage a team of people and AI agents.

You’ll own Warmy’s social media strategy and creative direction, turning our products, expertise, and customer stories into content that builds an audience and generates demand.

What you’ll do

• Own the strategy: Define the role of each platform, target audiences, content pillars, goals, and publishing plans.
• Lead creative direction: Develop original campaigns, compelling stories, strong hooks, and recurring content series.
• Grow our platforms: Build sustainable growth across LinkedIn, Instagram, YouTube, TikTok, X, and Facebook using approaches suited to each channel.
• Guide design and video: Brief designers and editors, review their work, and maintain high standards for branding, typography, layout, thumbnails, motion, and visual storytelling.
• Build and manage the team: Lead creators, copywriters, designers, video editors, freelancers, and community managers. Set clear responsibilities, deadlines, and quality standards.
• Manage AI agents and automation: Build workflows for research, ideation, production, repurposing, scheduling, and reporting, with human review to protect quality and accuracy.
• Grow the founder’s presence: Turn the founder’s experience, opinions, and industry knowledge into a recognizable personal brand.
• Own content production: Manage the full process from idea and brief to production, approval, publishing, and analysis.
• Build community: Create meaningful conversations, manage engagement, and turn followers into advocates.
• Develop collaborations: Work with creators, customers, partners, and industry experts to expand our reach.
• Run experiments: Test formats, hooks, posting times, creative styles, and distribution tactics. Turn successful experiments into repeatable approaches.
• Connect content to business results: Work with marketing, sales, and product to support launches, campaigns, qualified traffic, and lead generation.
• Measure performance: Track reach, watch time, retention, shares, follower growth, engagement, and conversions. Use the findings to improve the strategy.
• Own resources and budgets: Prioritize work, manage external partners, and make production efficient as we scale.

Who you are

• A creative thinker with a portfolio of original work and measurable results.
• Have proven experience growing social media accounts and can explain what drove that growth.
• Understand platform algorithms, audience behavior, content discovery, and distribution.
• Have strong design judgment and can give clear, practical feedback to designers and video editors.
• Know how to create compelling short-form video, long-form video, written posts, carousels, and visual campaigns.
• Have excellent English, strong copywriting skills, and the ability to simplify technical topics.
• Have experience managing people, freelancers, production workflows, and multiple projects.
• Use AI tools, agents, and automation effectively while maintaining a distinctive brand voice.
• Combine creative intuition with analytical thinking.
• Take ownership, move quickly, and stay involved in execution.

Bonus points

• Experience in B2B SaaS, technology, or AI.
• Experience growing a founder’s personal brand.
• Understanding of paid social, content amplification, and attribution.
• Experience building an international audience and managing a remote team.

What success looks like

A recognizable brand, a growing and engaged audience, consistently strong creative work, an efficient production team, and measurable contribution to business growth.

To apply

Send your portfolio, examples of accounts you’ve grown with before-and-after results, and a short explanation of how you would organize people and AI agents to run Warmy’s social media.