Email Marketing & Lifecycle Automation Specialist (Remote)

📍 Remote – Work from Anywhere About 12min At 12min , we help people fit learning into their busy lives by offering micro-book summaries that can be consumed in just 12 minutes . With over 6 million users globally , we are a fast-growing B2C platform passionate about making knowledge more accessible. Join our team to help shape the way we communicate, engage, and retain our diverse and ever-growing user base! Role Overview We’re looking for a highly skilled Email Marketing & User Lifecycle Specialist to lead email automation, lifecycle marketing, and multi-channel messaging . Your role will be critical in driving engagement, retention, and conversions through data-driven campaigns . If you’re an expert in ActiveCampaign , love crafting compelling email journeys , and thrive on optimizing performance through A/B testing and segmentation , this role is for you. What You’ll Do ✅ Email Marketing & Automation – Plan, execute, and optimize email campaigns using ActiveCampaign . ✅ Lifecycle & Retention – Design and manage automated user journeys for onboarding, engagement, and reactivation. ✅ Segmentation & Personalization – Leverage behavioral data to deliver targeted and relevant messaging. ✅ Copywriting & Conversion – Craft persuasive emails, subject lines, and CTAs to maximize open rates, CTR, and retention . ✅ Analytics & Optimization – Track key metrics, analyze performance, and run A/B tests for continuous improvement. ✅ Deliverability & Compliance – Ensure high inbox placement , manage sender reputation, and comply with GDPR/CAN-SPAM regulations. ✅ Multi-Channel Integration – Sync email campaigns with OneSignal push notifications, SMS, and other marketing channels for a cohesive lifecycle strategy. What We’re Looking For 🔹 Proven experience in email marketing, automation, and lifecycle optimization . 🔹 Hands-on experience with ActiveCampaign (or similar CRM/email automation platforms) . 🔹 Strong understanding of segmentation, personalization, and behavioral-based messaging . 🔹 A data-driven mindset – you track metrics, analyze performance, and optimize the campaigns . 🔹 Copywriting skills with a focus on converting users and driving engagement . 🔹 Experience with multi-channel communication (email, push, SMS, in-app messages, etc.) . 🔹 Knowledge of email deliverability best practices and compliance (GDPR, CAN-SPAM, etc.) . Why Join Us? 🚀 Join one of the fastest-growing B2C startups in South & Central America 🌎 Work remotely – no matter where you are, we want to hear from you! 📈 Make a real impact – own the email & lifecycle strategy in a fast-moving environment Interested or know someone who would be a great fit? Send a message or apply now! 🚀