Marketing Automation Specialist

Job Description This is a remote position. Job Title: Marketing Automation / Lifecycle Marketing Specialist Experience Required: 5+ Years of Relevant Experience (Mandatory) Location: Remote Working Days: Monday to Friday Working Hours: 3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time). Role Overview We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns. Must-Have Skills Strong hands-on experience with Braze Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic) Experience with Hightouch or similar reverse ETL tools Solid experience with Liquid templating for dynamic and personalized messaging Proven track record of building and optimizing lifecycle marketing campaigns Strong understanding of event-driven architecture in marketing systems Ability to troubleshoot and resolve data discrepancies across systems Comfortable collaborating with marketing, product, and data teams Nice-to-Have Skills Experience with Google Tag Manager (GTM) Familiarity with Amplitude Experience with Segment (CDP) Experience working with Snowflake Background in growth marketing or experimentation-driven environments