Email Marketing Manager

Key Tasks

• Independently manage end-to-end delivery of agreed email campaigns and customer journeys, coordinating schedules, stakeholders and dependencies.
• Plan, schedule, build, test and send emails, ensuring they are accurate, accessible, engaging and delivered efficiently on time.
• Act as the day-to-day email marketing specialist, translating stakeholders’ objectives into effective activity and advising on content, targeting, personalisation and scheduling.
• Constructively challenge briefs where the proposed approach does not reflect audience needs, evidence or email marketing best practice.

• Drive strong productivity and accuracy across all email output they are responsible for
• Own routine email marketing reporting and performance analysis, identifying trends, communicating insights and recommending improvements.
• Ensure email activity is appropriately tagged, monitored and reported, explaining campaign performance clearly to stakeholders.
• Plan and deliver tests such as subject lines, content, targeting, personalisation and send times.
• Share learning and actively identify opportunities to improve campaigns, templates, processes and ways of working.

• Create and validate targeted audience segments, using customer data and insight to inform campaign planning and personalisation.
• Build, maintain and optimise agreed automated email journeys.
• Act as an advanced operational user of Salesforce Marketing Cloud, Salesforce and Eventbrite, providing practical support to other users where required.
• Be the first point of contact for Eventbrite and other assigned digital tools, managing user access and support, training, guidance and owning established processes.
• Independently diagnose and proactively resolve routine production, data and platform issues.
• Explore and propose solutions and improvements, escalating requirements involving complex technical or solution design.
• Manage data in accordance with established policies and regulatory requirements, identifying and escalating data quality, consent, security or compliance risks.

• Manage their own workload, communicating priorities, risks and issues clearly. Anticipate competing demands and flag potential issues early, escalating where wider prioritisation or resource decisions are needed.
• Maintain effective documentation for recurring campaigns, processes and day-to-day activity.
• Contribute to email marketing and wider digital projects, taking ownership of defined activities or workstreams.
• Keep up to date with email marketing practice, platform developments and relevant emerging technologies, including appropriate uses of AI.
• Undertake any other reasonable responsibilities assigned by the line manager.

You’ll have/bring

• Strong experience planning, building, testing and sending email campaigns using an enterprise email marketing platform, ideally Salesforce Marketing Cloud.
• Experience managing multiple campaigns, stakeholder requirements and competing deadlines.
• Strong knowledge of email production, HTML, CSS, SQL, AMPscript, quality assurance, inbox rendering and deliverability.
• Experience using customer data to segment audiences, personalise communications and deliver automated customer journeys.
• Experience analysing campaign performance and turning findings into practical improvements.
• Confidence acting as an email marketing specialist, advising stakeholders and constructively challenging requirements where appropriate.
• Good working knowledge of data protection, consent and compliance requirements relevant to email marketing.
• Strong organisational, communication and problem-solving skills, with excellent attention to detail.
• A proactive, customer-focused and data-led approach, with the judgement to know when to act independently and when to escalate.
• A collaborative approach and commitment to improving campaigns, processes and ways of working.

You’ll Get

• 🌴 30 Days Annual Leave: Generous paid time off to rest, recharge, and enjoy life outside of work.
• 💰 Competitive Salary: We value your contributions and ensure you are rewarded accordingly.
• 📚 Learning & Development Opportunities: Continuous growth is at the heart of our culture, with ample opportunities for professional development.
• 🤝 Strong Culture of Belonging: We foster an inclusive environment where every team member feels valued and supported.
• 🌐 Various Networks for Staff: Connect with like-minded colleagues through our numerous staff networks.
• 🏦 Competitive Pension Scheme: Secure your future with our robust pension plan.
• 🔗 Networking Opportunities: Expand your professional network within your chosen field.
• 🌍 Geopolitical Insights: Gain unique perspectives on global economic and political trends.
• 🏠 Hybrid Working Arrangement: Enjoy the flexibility of working both remotely and in-office.
• ✈️ WorkFlex: Take advantage of opportunities to work abroad and experience different cultures.