Email Marketing Specialist

Our client is a performance marketing agency that helps e-commerce brands grow through digital marketing strategy, creative development, and campaign execution. They work with different industries, including automotive, SaaS, consumer electronics, retail, and more. The company operates with a fully remote, global team and values speed, accuracy, and honesty while focusing on delivering measurable results for its clients.

If you're passionate about cars, this role will be both enjoyable and fulfilling for you.

The Email Marketing Specialist is responsible for the strategy, planning, execution, and optimization of email and SMS marketing programs across multiple e-commerce accounts. As the E-mail Marketing Specialist, you will own the channel that you handle.

This is not a customer service role. It requires expertise in email marketing strategy, campaignplanning, and execution.

That Means

Building revenue-driving campaign calendars

Architecting and optimizing flows

Managing segmentation and testing

Monitoring performance and making strategic recommendations

You will collaborate closely with copywriters, designers, and account leads to execute high-performing campaigns.

Resposibilities

Channel Strategy

Develop monthly campaign calendars aligned with brand goals

Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.)

Create SMS strategy alongside email (campaigns + automation)

Identify revenue growth opportunities within the retention channel

Recommend A/B testing roadmap (subject lines, offers, segmentation, timing)

Execution & Build

Build and manage email + SMS campaigns in Klaviyo (or similar ESP)

Set up and optimize flows, triggers, and conditional logic

Create advanced segmentation strategies

Ensure proper tracking, attribution, and UTM structure

QA all campaigns before launch

Performance Optimization

Monitor campaign and flow performance daily/weekly

Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth)

Identify drop-offs in funnel performance

Proactively implement improvements

Reporting & Insights

Prepare weekly and monthly performance reports

Translate data into clear strategic insights

Present findings and recommendations internally (and on client calls when needed)

Track retention contribution to total revenue

Required Qualifications

Bachelor's degree in marketing, Communications, or related field.

4+ years of hands‑on experience in email marketing for e‑commerce brands

Strong experience with Klaviyo (or similar ESP)

Deep understanding of lifecycle marketing

Comfort analyzing data and making performance decisions

Ability to manage multiple accounts simultaneously

High attention to detail (QA discipline is critical)