Relomote
Jostens logo

Email Marketing Specialist

JostensMarketing
Salary
$55K–$65K
Hiring from
United States
Work type
Hybrid
Posted

627,482 remote jobs, straight from company career pages

100% free · New jobs every minute

Show job description
Email Marketing Specialist
HYBRID POSITION | ONSITE THREE DAYS A WEEK AT JOSTENS’ CORPORATE OFFICE (MINNEAPOLIS, MN)
JOB TYPE: Full-time
ABOUT YOU:
This enterprise role is responsible for day-to-day email marketing execution for multiple business units within Jostens. The incumbent is responsible for development, maintenance, testing and deployment of email campaigns across both B2C and B2B audiences. Majority of email design & development work will be completed inside Salesforce Marketing Cloud. This is a hybrid role that will blend both technical email development with email marketing strategy.
YOU WILL:
  • Design, code/build, test, and debug emails and website pages according to specifications.
  • Conduct data extension and list management, preparation, and loading.
  • Responsible for daily email production, scheduling, and automation/deployment using Salesforce Marketing Cloud tools (including cross cloud connectivity between Marketing Cloud & Sales Cloud/CRM.
  • Assist with reporting needs to analyze email measurement.
  • Perform software system testing and validation procedures, programming, and documentation.
  • Develop and document quality assurance testing on new and existing emails and web pages.
  • Monitor support queues, resolve issues and escalate issues as needed.
  • Act as a channel expert for projects related to email campaigns.
  • Collaborate with cross-functional team members to understand objectives and recommend insights to help achieve campaign objectives.
  • Adhere to email development best practices and ongoing changes in the interactive development space.
  • Consult with internal stakeholders on email marketing objectives, development needs, best practices, and compliance to drive the development of effective campaigns and landing pages (as applicable).
  • Routinely share out key learnings and recommendations to drive future channel strategy.
YOU HAVE:
Required:
  • BA/BS in marketing, business, technology, computer science, business information systems or similar fields.
  • 3+ years experience in email and/or direct marketing.
  • Experience in Salesforce Marketing Cloud (ExactTarget), or other similar customer communication platforms.
  • Solid understanding of best practices in email design and coding for responsive and mobile-optimized email designs.
  • Experience with marketing automation, email services providers, and methods for quality assurance testing; ability to perform a range of activities in systems and development.
  • Ability to define issues, collect data, establish facts, draw valid conclusions, and effectively adapt to rapidly changing technology.
  • Energetic, self-starter with the ability to work independently, as well as collaborate with the project team, and drive results.
  • Ability to lead and effectively manage technical discussions and prioritize and manage multiple projects and schedules with minimal oversight.
  • Excellent communication skills with technical and non-technical partners.
Preferred:
  • Experience with Salesforce CRM.
  • Front-end development experience (HTML/XHTML, CSS, and JavaScript).
  • Knowledge of Snowflake and marketing platform integration.
  • Experience with Google Analytics and Attentive a plus.
LOVE WHERE YOU WORK:
  • We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
  • We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.
  • We believe in flexibility. We offer a hybrid schedule with on-site work 3 days a week.
  • We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 11 company paid holidays, and family paid leave.
  • We care about your development. We support tuition reimbursement after 6 months of service.
  • We believe in pay transparency. The salary range is $55,000 to $65,000 with annual bonus eligibility.
ABOUT US:
Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here.
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3300.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Similar jobs

Apply for this job100% free