Founding B2B Appointment Setter – LinkedIn Outbound (Remote, Kenya)

THE ROLE AT A GLANCE

Position: B2B Appointment Setter, LinkedIn-first outbound

You report to: Steve Chovu, Founder & CEO, who personally closes every deal

Contract: Independent contractor. You start on commission only; a monthly base is added once you hold 6 retained clients.

Commission: 15% of each client's KES 120,000 monthly retainer = KES 18,000 per client, every month that client stays.

Base pay: From KES 50,000 a month, paid on top of commission, once 6 of your clients are on retainer.

Where: Remote. You must be in Kenya or working East Africa Time.

Schedule: You set your own hours. We measure outcomes and agreed activity levels, not time online.

Division of labour: You secure qualified meetings with B2B decision-makers. Steve leads the call and closes. Closing is never your job.

READ THIS FIRST

This is a role for experienced setters, not beginners, and it suits a particular kind of person. You earn nothing until a client you sourced signs and pays. From then on, you earn every month they stay, and at 6 retained clients a monthly base is added. If you have a record of booking B2B meetings, can evidence it, and want earnings that build month on month instead of restarting from zero, keep reading. If you need a fixed salary from your first day, please don't apply. We'd rather be upfront about that now.

WHO WE ARE

Incricy Digital AI Agency (IncricyAI) is a Nairobi company that uses AI to run outbound client acquisition and automation for businesses. We are not an all-purpose marketing shop. We build systems that get revenue-generating companies in front of the decision-makers who buy from them, then automate the steps that follow.

What we offer clients

• AI Lead Generation Systems: AI-assisted, targeted LinkedIn outreach that opens conversations with named decision-makers

• AI Appointment Setting: qualified meetings placed straight onto our clients' calendars

• CRM Setup & Sales Automation: HubSpot, GoHighLevel and Zoho pipelines so no lead slips through

• AI Business Automation: stripping repetitive manual tasks out of sales and operations

• AI Content & Communications Systems: authority content that warms the market before outreach arrives

Our guarantee

Every engagement is anchored to one commitment: 25 qualified conversations with decision-makers within 90 days. If we fall short by day 90, we keep going at no extra charge until we reach 25. Clients pay for the outcome, not the time elapsed.

Track record

• Skypark Ventures: 40 qualified decision-maker conversations in 90 days and 3 deals closed from the campaign. Moved onto a monthly retainer afterwards.

• Connected Momentum: 30% connection acceptance, 20% reply rate, 116 active conversations, 35 meetings booked and 29 calls held with non-profit decision-makers across the US, Asia and West Africa. Also moved onto a monthly retainer.

Why this matters to you: clients who see results stay on retainer, and retainers are what your commission is built on. You'll be representing a service with real delivery behind it, to buyers who already accept that more qualified conversations mean more revenue.

WHY WE'RE HIRING

Filling other companies' calendars is what we do. This role fills ours. Our fastest route to growth is a small, disciplined team of setters who reliably put the right founders and MDs in front of Steve.

We're building this team from scratch. Whoever joins now is the founding cohort: you'll help Steve shape the playbook, set the bar for everyone after you, and get first consideration for senior and team-lead positions as we grow.

The work is easy to explain and hard to do well: open conversations with the right decision-makers, qualify them honestly, and book them in with Steve. Steve handles discovery, the offer and the close. You are paid on the clients who sign and stay.

WHO YOU'LL TARGET

Sectors: High-ticket B2B services, including corporate trainers; accounting, tax and financial advisory firms; coaches and consultants; agencies; and real estate companies. Also established SMEs with repetitive sales processes.

Size: Businesses already generating revenue, usually 3 to 50 staff, and willing to use AI to grow.

Who you speak to: Founders, CEOs, MDs, Managing Partners and Directors. The person who signs off, not someone who passes it along.

Market: Mainly Nairobi and the rest of Kenya, plus selected East African accounts.

Off-limits: Pre-revenue startups, consumer (B2C) businesses, and founders who resist technology. Booking these wastes Steve's time and pays you nothing.

DAY TO DAY

• Research and build prospect lists that match Incricy's ideal client profile, confirming the company, the job title and a genuine personal LinkedIn profile for every lead

• Run tailored LinkedIn outreach every working day: connection requests, opening messages and structured follow-up sequences

• Work inside Incricy's AI-assisted outreach system and messaging frameworks, adapting every message to the prospect's sector and situation. Never copy-and-paste spam.

• Handle replies and first objections in writing, in a professional, peer-level tone

• Qualify before you book: authority to decide, active revenue, a genuine acquisition problem, and openness to an AI-driven solution

• Put qualified meetings directly into Steve's calendar with a short pre-call note: who the prospect is, what the business does, what they told you, and why they fit

• Reconfirm each meeting 24 hours ahead and chase no-shows to rebook. A meeting that doesn't happen doesn't count.

• Record every touchpoint, reply and booking in the CRM the same day, so attribution and commission are never contested

• Join a weekly pipeline review with Steve and report what's working in the market and what isn't

THE QUALIFIED MEETING STANDARD

A meeting is credited to you only when all five are true:

1. The person is a founder, CEO, MD, managing partner or director with buying authority

2. The business has revenue and matches the profile above

3. They've described a real problem with client acquisition or their sales process

4. They understand the call is about Incricy's service and have agreed to it

5. They show up to the call with Steve

We don't reward volume. Ten qualified meetings will pay you more than forty weak ones, and unqualified bookings are recorded.

YOUR EARNINGS

You earn 15% of the monthly retainer of every client you bring in. On our standard KES 120,000 retainer, that's KES 18,000 per client per month. Once 6 of your clients are on retainer, a base of at least KES 50,000 a month is added.

How commission works

• Every Incricy client pays a KES 120,000 monthly retainer

• Your commission is released as soon as the client signs and pays. No waiting period, no end-of-month batching.

• It continues for as long as the client stays on retainer, paid each time their monthly payment comes in

• A client is credited to the setter who booked their first qualified meeting, as recorded in the CRM, provided they sign within 6 months of that meeting

• No ceiling, no splitting your own clients, and no clawback on commission already paid

How base pay works

• Starts when 6 clients you sourced are on active retainer at the same time

• Paid on top of commission, not instead of it

• Reviewed upwards as your book of retained clients grows

• If you drop below 6 active clients, base pay pauses and resumes once you're back at 6. Commission on your remaining clients continues as normal.

A realistic timeline: a meeting booked in your first month may close that month or the next, and you're paid the day the client's payment lands. Every client who stays keeps paying you monthly. The setters who succeed here build retained clients steadily, earn on all of them at once, and move onto base pay the moment their sixth client goes live.

WHAT YOU GET FROM US

• An offer that already works: a results-backed service with a public guarantee, so your outreach opens more easily and your meetings convert more often

• A dedicated closer: Steve takes every meeting. Your work ends at a qualified booking.

• Systems and playbooks: Incricy's AI-assisted outreach system, ICP definitions, messaging frameworks, objection-handling guides and case studies

• Direct line to the founder: weekly pipeline reviews and call feedback from the person closing the deals

• Income that compounds: recurring commission for as long as your clients stay, plus base pay from KES 50,000 a month at 6 retained clients

• A founding seat: early setters shape the playbook and are first in line for senior and team-lead roles

WHAT YOU NEED

Essential

• At least 1 year in B2B appointment setting, SDR, BDR or outbound lead generation, with booked-meeting figures you can prove

• Practical LinkedIn outbound experience: list building, personalised messaging and multi-step follow-up

• Excellent written English. Your messages will represent Incricy to founders and MDs.

• A real, established personal LinkedIn profile with 1,000+ connections. Non-negotiable.

• Comfort with a commission-first structure, and enough savings to carry you through a ramp of around 4 to 8 weeks before your first payout

• Self-discipline: you hit your activity standards without being chased

• Your own laptop and dependable internet, based in Kenya or working East Africa hours

Big advantages

• LinkedIn Sales Navigator experience

• CRM experience with HubSpot, GoHighLevel or Zoho

• A background selling services to SMEs, professional firms or consultancies in Kenya

• Confidence using WhatsApp and phone calls to confirm meetings

• An existing network of Nairobi business owners

THIS ISN'T FOR YOU IF

• You need a guaranteed salary from your first day

• You've never booked a B2B meeting and hope to learn on the job

• Your LinkedIn profile has fewer than 1,000 connections

• You'd rather send mass automated messages than research and personalise and you aren't willing to log your activity in the CRM every day