Social Media Content Creator

Company Description Kakitu is a mobile money wallet built to enable Kenyans to make free, secure transactions while protecting their privacy. Designed by Kenyans for Kenyans, Kakitu addresses concerns around existing mobile money solutions that may expose users to unnecessary data sharing or government overreach. The platform focuses on giving users control over their financial information and transaction history. By combining ease of use with strong privacy principles, Kakitu aims to become a trusted everyday tool for digital payments in Kenya.
Role Description The Social Media Content Creator will be responsible for planning, creating, and publishing engaging content across Kakitu’s social media channels. Day-to-day tasks include developing content calendars, writing posts, creating visuals or short videos, and adapting content to different platforms and audiences. The role also includes monitoring social media performance, responding to community comments and messages, and collaborating with the marketing team to align content with campaigns and product updates. This is a remote role.
Qualifications

• Strong skills in social media content creation, including writing concise, engaging copy and adapting messages for different platforms.
• Ability to plan and manage content calendars, with basic understanding of social media analytics and performance tracking.
• Experience creating simple visual assets or short-form video content using common design or editing tools.
• Understanding of digital marketing principles and how social media supports brand awareness and user growth.
• Excellent written and verbal communication skills in English; familiarity with Kenyan digital culture and trends is highly beneficial.
• Capacity to work independently in a remote environment, manage deadlines, and collaborate effectively with distributed teams.
• Prior experience in fintech, mobile apps, or consumer technology is a plus.
• Relevant education or demonstrated portfolio of social media work is strongly preferred.