Founding Demand Generation Lead

Customer service is being rebuilt from the ground up with the arrival of the latest AI tech. At Ace Waves, we're building an AI agents platform that handles real customer conversations end-to-end for leading consumer brands.

Started in stealth, Ace Waves is now a fast-growing startup with strong funding (undisclosed publicly for now) and a growing customer base across Europe.

The Mission. The Go-To-Market (GTM) team is the engine behind our global expansion. Positioned at the intersection of Sales, Product, AI Automation, and Marketing, we don’t just market a tool - we build a repeatable revenue engine.

The Leadership. You’ll be joining a team led by serial entrepreneurs Antanas Bakšys, Ringaudas Kalinauskas, and Lukas Mikuckis. This is their second major venture together following the successful acquisition of their previous scale-up, SearchNode, in 2022.

The Culture. As an early team member, you will operate in a founder-led GTM culture. You’ll be working directly with leadership on the decisions that matter. This is a high-autonomy, high-impact role designed for someone who wants to skip the corporate red tape and build a global category winner.

We're at an inflection point. Ace Waves has strong early traction and real customers, and we're entering the next phase of growth. Marketing has been a team of one. You'd be the second – and the first fully focused on pipeline.

This means you won't be starting from zero. The product is proven, the customers are real, and the story is strong. Your job is to build the demand engine that turns that into a repeatable flow of qualified pipeline. It's a rare moment to own demand gen at a startup exactly when the foundation is there and the growth is ahead.

• Own and run demand generation hands-on to deliver a steady flow of qualified pipeline

• Build, launch, and optimise campaigns across channels

• Grow organic pipeline through SEO, AEO, and conversion-focused content

• Build and optimise landing pages for campaigns

• Work closely with sales to turn leads into pipeline and revenue

• Set up attribution and tracking, pull insights, and act on them to drive pipeline

• Build out new channels over time, like webinars and events

• 5+ years in B2B SaaS marketing with a sales-led GTM motion

• Background in a fast-growing tech startup

• Experience driving demand across global markets

• A hands-on builder who can create demand early and move fast

• Wide understanding across the funnel

• Pipeline numbers you owned and hit, with the figures to prove them

• Data-driven, and fluent with modern marketing and AI tools

• Strong written and spoken English

• Experience in customer service, customer support, or the CX tools space

• Background in conversational or agentic AI

• Built demand gen from scratch, not just run an existing engine

• A creative streak – you come up with original ideas, not just run the standard playbook

We're building technology that transforms how people and businesses interact across the world.

To build it responsibly for everyone, not just some group of people, we encourage diversity of perspectives, backgrounds, and experiences. That's why we welcome all applicants, regardless of race, religion, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected status.