Founding Growth & Brand Lead

Electric Air is building a modern home climate company. We install heat pumps across the Bay Area and have developed our own heat pump product platform, Redwood, designed around simpler retrofits, thoughtful design, and a better homeowner experience. Electric Air combines: real-world HVAC operations product development software and technology design and branding customer experience We’re growing quickly and looking for a Founding Growth & Brand Lead to help build the leading heat pump brand in the Bay Area. This is a highly hands-on role for someone who combines: strong growth instincts excellent creative judgment operational intensity fast execution deep curiosity about customers You should be equally comfortable: launching a Meta campaign giving feedback on a landing page coordinating a video shoot improving attribution organizing a homeowner event reviewing install photos for quality and consistency This is not a traditional corporate marketing role. We are looking for a builder. ## What You’ll Own Growth & Acquisition Manage and improve paid acquisition across Google, Meta, LSA, and other channels Improve landing pages, conversion funnels, and attribution Develop experiments to improve lead quality and customer acquisition cost Work closely with leadership to identify growth opportunities and bottlenecks Creative & Brand Source and manage photographers, videographers, designers, freelancers, and agencies Maintain a high bar for visual quality and brand consistency Help shape the voice, positioning, and identity of Electric Air Develop creative concepts for ads, videos, campaigns, social content, and physical-world branding Website & Funnel Optimization Own and improve the website experience Create and iterate on landing pages Improve top-of-funnel conversion and attribution systems Work with engineers and contractors to ship quickly Local Brand Presence Help Electric Air become a recognized and trusted local brand Support partnerships, events, workshops, and community presence Develop systems for reviews, referrals, and neighborhood density Content & Storytelling Turn real installs and customer experiences into compelling marketing Help communicate technical concepts simply and elegantly Build systems for collecting photos, videos, testimonials, and install stories ## What We’re Looking For You may not fit perfectly into a traditional marketing category. That’s okay. We care more about: taste judgment speed ownership curiosity adaptability than polished corporate experience. Ideal candidates often come from backgrounds like: startups consumer brands growth roles creative agencies DTC local service businesses hospitality independent creator/operator work ## You Might Be a Fit If You: Have strong opinions about what makes a brand feel premium, trustworthy, and modern Can distinguish between tasteful marketing and generic contractor marketing Are highly resourceful and comfortable working with constraints Move quickly and enjoy shipping work Can balance analytics with intuition Are excited to work in the real world — homes, installs, neighborhoods, customers, trucks, events, photography, physical products Are comfortable operating in ambiguity and building systems from scratch Nice to Have Experience with Google Ads, Meta Ads, or local acquisition Experience with conversion optimization and landing pages Experience directing creative production Experience with local SEO or home services Experience working closely with founders or small teams Strong writing instincts