Fractional Creative Lead - Amazon Listings and Video Direction

We’re looking for a fractional Creative Lead to turn product research into clear, persuasive Amazon images, product videos and video ads — and lead the creative process through to the finished result.

We manage 3 small brands selling across Amazon US, UK, EU and Canada.

You’ll own creative decisions and lead the work through production and final approval. You won’t be expected to produce every asset yourself: specialist designers, editors, photographers and 3D artists are funded separately when needed.

10-15 paid, reserved hours per week.

Remote. Initial 90-day engagement, with the aim of continuing long term.

WHAT YOU WILL OWN

Creative strategy and priorities

Turn product facts, customer feedback, reviews, competitor research and performance evidence into clear messages, visual concepts and creative priorities.

Amazon images

Direct main images, listing galleries, A+ Content and static ads, including concise copy, information hierarchy, product presentation and mobile readability.

Video direction

Develop concepts, scripts, storyboards and scene plans for Amazon product videos and video ads.

Identify or select footage, define what needs to be shown, and guide editors on messaging, pacing, sequencing and revisions through final approval.

Production leadership

Write actionable briefs, identify missing source assets, and guide designers, editors and other specialists through revisions while protecting product accuracy, brand quality and the original creative intent.

Hands-on iteration

Handle simple edits, A/B variants and AI-assisted mockups yourself when specialist production is unnecessary.

Ongoing Amazon listing optimization

Continuously identify opportunities to improve live Amazon listings.

Develop hypotheses, maintain a prioritized creative-test backlog, review available performance data, customer feedback and A/B test results, and turn those learnings into the next creative decisions.

WHO FITS

Amazon creative experience is required.

• You have personally led creative work for physical-product brands on Amazon and can show listing projects where you owned meaningful decisions around positioning, messaging, visual hierarchy and creative direction — not just asset production.
• You have strong visual judgment across composition, hierarchy, typography, product presentation and video pacing.
• You can write and refine concise, natural English headlines, claims and short video scripts.
• You are comfortable using customer research, reviews, competitor analysis and basic performance data to guide creative decisions while separating evidence from assumptions.
• You have enough Amazon experience to understand the role of the main image, gallery, A+ Content, mobile presentation, creative testing and continuous listing optimization.
• Senior Designers, Art Directors and Creative Strategists are welcome, provided they can demonstrate ownership of finished creative.
• Designers and editors are funded separately when specialist production is needed. However, you should be comfortable making simple creative changes yourself and using modern AI tools effectively.

FIRST 90 DAYS

The first 90 days will focus on a small number of priority projects rather than a high volume of disconnected tasks.

Typical work may include:

• Selected Amazon listing and main-image improvements
• Creative direction for approximately 2–3 product launches or major creative projects
• Selected Amazon product videos and video ads
• Development of a practical creative-testing backlog
• Ongoing optimization of selected live listings

Scope will be agreed to fit the available hours and production resources.

HOW THE WEEKLY CAPACITY WORKS

• We agree recurring dedicated work blocks totaling 10 hours per week before the engagement starts.
• During those blocks, we expect your capacity to be dedicated to our projects and for you to be reasonably available for project communication.
• You remain responsible for how you organize and execute the work.
• While the engagement remains active and you are available for the agreed recurring work blocks, we pay for the full 10 hours of reserved capacity each week, even if we do not use every hour.
• If we need additional capacity, we may agree in advance on up to 5 additional hours in a given week, paid at the same hourly rate.
• Work is mostly asynchronous, with one weekly call scheduled within the agreed capacity.
• The initial engagement is planned for 90 days, but either side may end the collaboration earlier if the fit or performance is not right.
• The reserved-capacity commitment applies while the ongoing engagement remains active.

HOW WE WORK

• We value customer clarity, strong visual judgment and knowing what to leave out.
• We expect creative decisions to be supported by research, evidence and clear reasoning — not by adding more information simply because it is available.
• Use AI and new tools to move faster, explore more ideas and improve execution, but not at the expense of product accuracy, factual claims or creative quality.
• We provide product research, existing assets and separately funded production support when specialist design, editing, photography or 3D work is needed.