Freelance Meta Ads Specialist (Per Account)

Hey! I'm Josh Bashford, Co-Founder of Tip-Top Media Co. We're looking for a results focused, creative Meta Ads specialist to join us on a freelance, account by account basis.

We're a UK digital marketing agency focused on lead generation, mainly for home improvement businesses (kitchens, bathrooms, roofing, lofts, builders) and chiropractic clinics. Every client is UK based, so every lead you generate is a phone call or a booked visit for a real local business.

Our client success managers handle client comms and commercial calls. Your job is to keep the campaigns profitable and converting. You do what you do best.

💼 What we're offering

- 1 to 2 client accounts to start, with room for more as we grow and you prove yourself.

- Client Meta Ads budgets typically £300 to £4,000+ a month.

- A set monthly fee for each account you manage.

| Location -| Remote. Open to applicants based in South Africa or the United Kingdom

| Type - Freelance, paid per account

| Availability - You choose when you work, but you need to be responsive during UK working hours (9am to 5pm UK time), Monday to Friday

| Reports to - Josh Bashford (Co-Founder, Head of Delivery) and our client success managers

What each account includes

- Building a new account or taking over and fixing an existing one (covered by the setup fee).

- Planning offers, hooks and ad angles that suit each client's customers.

- New creative whenever the account needs it, based on performance: static and carousel ads in Canva or Adobe, and short video ads edited in CapCut, Premiere Pro or Canva.

- Ad copy written for UK audiences.

- Weekly optimisation in Meta Ads Manager: budgets, audiences, creative testing, scaling winners and fixing rejected ads.

- Tracking with the Meta Pixel, Conversions API and Google Tag Manager, and making sure every lead flows into GoHighLevel.

- A short written update to the client success manager every Monday morning (UK time): what worked, what didn't and what you're changing.

- Your numbers and notes for the monthly client report by the 3rd of each month, so the client success manager can deliver it by the 5th.

How we'll measure success

- Hitting agreed cost per lead and lead volume targets for each account.

- Lead quality, measured by how many leads turn into booked visits or appointments.

- Tracking that matches across Meta, GA4 and GoHighLevel.

- Volume and quality of creative tests launched each month.

- Weekly optimisations and updates done on time, every week.

Must haves

- 3+ years running Meta Ads for lead generation.

- Strong creative skills, image and video (examples required). Canva is fine, Adobe preferred.

- Clear understanding of campaign objectives, funnel stages and optimisation.

- Confident setting up and troubleshooting Meta tracking (Pixel, Conversions API, Google Tag Manager).

- Proven cost per lead results you can show us.

- Comfortable working across different service based industries AND/OR healthcare industries.

- Able to run several accounts alongside your other work without letting standards slip.

- Fluent English and great communication skills.

- A reliable working setup (stable internet, backup power if needed).

Nice to haves

- Experience with UK accounts.

- GoHighLevel experience (forms, triggers, automations).

- Financial services or wider lead generation experience.

- Photoshop, Premiere Pro, Lightroom or other Adobe tools.

- Experience using Ai content generation platforms.

- GA4, Looker Studio and Asana.

- Agency experience.

How it works

- You're self-employed and invoice us monthly for the accounts you manage.

- All work happens inside our Meta Business Manager, never your own.

- Each account comes with 30 days' notice either way, and a proper handover if it moves.

- You'll sign an NDA and agree not to approach our clients directly.

- We work in Asana, Teams and WhatsApp.

Who we are (and why people like working with us)

Tip-Top Media Co. was founded in 2021. We run paid ads, websites, SEO, social, content and CRM, so you'll be backed by a team that understands what it takes to drive results. We're a small, fully remote team across the UK, South Africa and the Philippines.

- 👨‍💻 Fully remote. Work around your other clients, as long as our accounts hit the standard.

- 📈 More accounts as you prove yourself. We want people we can rely on long term.

- 🚀 Direct access to the founders and a real say in how we run Meta Ads across the agency.

- 🎉 Remote, but never disconnected. Friendly culture, regular team quizzes, and no corporate fluff.

How to apply

Apply through LinkedIn with your CV and answer the screening questions. If you're a good fit, we'll send you a short application form, where we'll ask for a 4 to 5 minute Loom video covering:

- Your ad strategy and creative process

- Your experience running lead generation campaigns

- At least 3 ad creative examples (image or video) with real results (cost per lead)

- How many accounts you could take on with us

- Anything else that shows you're the right fit

Applications go to Josh for review. Shortlisted applicants will then complete a short trial task (an audit of a sample account, with client details removed), then have a call with us.

Templated or generic applications will be dismissed. We're only considering thoughtful applications that show real interest and relevant experience.

If you don't meet the must haves, please don't apply.

Thanks!

Josh & Reece

Tip-Top Media Co.