Gift Card Marketing Specialist
- Salary
- CA$57.6K–CA$75.6K
- Hiring from
- Canada
- Work type
- Hybrid
- Posted
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Welcome Home!
We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.
Powering Gift Card Success
As the Gift Card Marketing Specialist, you will be responsible for driving gift card sales through strategic marketing initiatives and partnerships and will collaborate closely with retail partners, loyalty, and credit program providers to enhance the gift card offering and maximize sales opportunities. Led by the Manager, Loyalty, Credit & Gift Card, this position will best suit someone who can develop and execute marketing strategies as well as excellent communication and organization skills.
*Please note this is a term position ending August 2028.
Ready to make an impact? Here’s how:
- Support the creation of comprehensive annual marketing plans focused on driving gift card sales across various channels (in-store, online).
- Implement targeted marketing campaigns and promotions to increase gift card adoption and usage.
- Support the creation and the implementation of the Gift Card Marketing Calendar (integrated into the overall Marketing Calendar).
- Analyze market trends and customer insights to refine marketing strategies.
- Forge partnerships with retail partners, loyalty program providers, affiliate programs and partnerships (brands like Sobeys, Foodland and Scene+) to enhance gift card accessibility and incentives.
- Support agreement negotiations and promotional opportunities with partners to drive incremental gift card sales.
- Partner with internal marketing teams on initiatives to stimulate additional sales through gift card promotions, cross-selling opportunities, and strategic partnerships.
- Monitor sales performance and support strategies to achieve sales targets.
- Serve as a support contact for Dealers, customers and B2B partners regarding gift card sales and promotions.
- Develop tailored marketing materials and support programs to assist dealers in promoting gift cards effectively.
- Manage contract renewals, amendments, and compliance to optimize partnerships and minimize risks.
- Assist the finance team with facilitating monthly invoicing and reconciliation for the gift card program
- Track key performance indicators (KPIs) related to gift card sales and marketing efforts.
- Prepare regular reports and presentations for stakeholders to communicate outcomes and recommendations for improvement.
We’re looking for:
- Bachelor’s degree in Business or Marketing with 3-5 years of experience.
- Strong understanding and knowledge of Gift Card, Credit programs or loyalty programs in general is an asset.
- Excellent communication, organizational skills and accuracy.
- Understanding of digital marketing.
- Demonstrated ability to develop and execute successful marketing strategies.
- Exceptional negotiation and contract management skills.
- Ability to build productive business relationships with internal and external partners.
- Experience developing and launching new programs.
- Analytical mindset with proficiency in data and analysis tools and techniques.
- Strategic thinker and a self-starter.
- Detail-oriented with strong project management abilities.
- Proficient use of Microsoft Office products.
- The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.
How we’ll make you feel at Home
Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back. You will receive:
- The expected starting salary range for this role is $57,600 - $75,600; the final offer will reflect relevant skills and experience.
- Group RRSP.
- Discount at our Corporate Retail Store in St. Jacobs.
- Home & Auto Insurance discounts.
- Competitive vacation time.
- Employee Discount Program through Venngo WorkPerks.
This job posting is for an existing vacancy within our organization.
We may use Artificial Intelligence (AI) technology to assist in reviewing applications and assessing qualifications. These tools support efficiency and consistency throughout the recruitment process, but they do not replace human judgment. All hiring decisions are made by recruiters and/or hiring managers. For more information about our use of AI and how we handle candidate information, please refer to the New Applicant Privacy Notice.
Bring your unique skills, thrive with interesting and challenging work, and experience what it’s like at Home. Apply today - this is a great opportunity to join a proudly Canadian company that is 100% ready to help you build your future.
Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process.
Canadians call us Home Hardware. We call it Home.
