SW

Go to Market and Marketing

Hiring from
Italy
Work type
Hybrid
Posted
Sep 29, 2026
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WHO WE ARE


We are Fastweb + Vodafone, the leading telecommunications operator in Italy, with some of the most extensive and high‑performance proprietary infrastructures in the country, through which we manage over 20 million mobile lines and 5.6 million fixed lines.

We provide advanced digital services based on 5G, Cloud, IoT, Artificial Intelligence, and Cybersecurity to enable the digital transformation of individuals, businesses, and public institutions.


We believe in a leadership approach founded on trust, constructive feedback, inclusion, and people development.



WHAT IT MEANS TO BE PART OF FASTWEB + VODAFONE


What will you find at Fastweb + Vodafone?


Our values—Spark Passion, Aim High, Stand True—guide our daily work.
Together, we create an environment where every person can make a difference.
Guiding us is our Leadership Model: a shared language that defines how to lead with awareness at every level.


A community, not just a team — BELONGING & INCLUSION
You work in an open and collaborative environment where your ideas matter and differences are a strength.


Grow and make an impact — IMPACT
Continuous learning and development, meaningful feedback, constructive dialogue, and high‑impact projects. In a company that drives real innovation in the country, you have the space to grow and make your mark.


Feel good, work better — FLEXIBILITY & WELLBEING


You have smart working, a shorter workweek, “no clock‑in” and “yes to trust and goals.”
Your wellbeing and work‑life balance come before everything else.


We do things that matter — SUSTAINABILITY & CUSTOMER
Sustainable choices and a customer‑first approach: with our technology, your work has a real impact on Italy and on the future.

YOUR BENEFITS


A benefits package designed to support you at every stage of your life:


Growth and development

Grow through continuous learning and development paths, along with dedicated programs designed to build the skills of the future.


Flexibility and time for yourself

You can enjoy smart working up to two thirds of your working days, plan your in office days over the quarter, and benefit from a shorter workweek with Friday afternoon off.


Parenthood

Up to 4 months of paid parental leave, flexible shifts, and dedicated leave options.


Study and education

Time off to sit your exams, leave options, and support if you have children with special educational needs (BES/DSA).


Wellbeing

Health insurance, psychological support, free legal support, financial education, caregiving support, and the opportunity to take part in sports and cultural events.


Bonus and welfare

A performance bonus that you can convert into welfare benefits, with an additional company contribution.


WHO ARE WE LOOKING FOR?


At Fastweb + Vodafone, we are looking for a

Go to Market and Marketing

for the Team

Wholesale Go To Market

In Fastweb + Vodafone stiamo cercando un/una Go to Market and Marketing Specialist per il Team WHOLESALE

Il tuo obiettivo sarà definire le caratteristiche funzionali e il pricing dei prodotti che i nostri clienti Operatori utilizzeranno per sviluppare il loro mercato residenziale.

Il tuo ruolo ha tre obiettivi principali: analizzare il mercato per definire insight concreti a partire da trend di prodotto e di abitudini di consumo, dinamiche competitive, evoluzioni tecnologiche e scenari regolatori; definire le priorità di sviluppo della strategia di prodotto, traducendo quegli insight in un posizionamento e un pricing coerente con il contesto; supportare il team commerciale nella commercializzazione del portfolio, garantendo strumenti, materiali e piani di go to market efficaci.

DESCRIZIONE DEL RUOLO


In qualità di Go to Market and Marketing Specialist le tue attività e responsabilità saranno le seguenti:


  • Analizzare i trend di evoluzione tecnologica della rete fissa (FTTH/FTTC, FWA, soluzioni basate su tecnologia satellitare) e il loro impatto sull'offerta wholesale residenziale.
  • Monitorare in modo sistematico il mercato, analizzando le strategie e le offerte dei principali competitor, con particolare attenzione al pricing, alla disponibilità dei servizi (ad esempio in termini di copertura di rete) e all'evoluzione del portfolio; monitorare l'evoluzione dello scenario regolatorio e definire gli impatti sul portfolio e sul posizionamento Wholesale.
  • Produrre analisi e benchmark competitivi a supporto delle scelte strategiche (monitoraggio performance, ricerche di mercato, trend di copertura).
  • Definire e aggiornare il posizionamento (pricing e contenuti) di prodotto sulla base dell'evoluzione del mercato, delle tecnologie, dello scenario regolamentare e delle dinamiche competitive.
  • Sviluppare il piano di go to market per i prodotti wholesale residenziali, in collaborazione con il team Wholesale e il marketing prodotto.
  • Garantire il continuo aggiornamento del materiale a supporto del team commerciale: schede prodotto, listini, materiale commerciale.

REQUISITI ESSENZIALI


Almeno 2 anni di esperienza in aziende del settore TLC, preferibilmente in ruoli di marketing offerta e/o prodotto consumer.


Buona conoscenza del mercato telco residenziale: operatori nazionali, prodotti e offerte.


Familiarità con le dinamiche di pricing e con il framework regolamentare del settore.


Buona conoscenza delle tecnologie di rete fissa e mobile.


Padronanza dell’inglese, scritto e parlato.


Familiarità con gli strumenti di AI per la personal productivity.


Buona capacità di analisi e sintesi, con familiarità con strumenti di ricerca e benchmark di mercato.


Ottime capacità relazionali e attitudine al lavoro di squadra.


Proattività, autonomia e capacità di gestire attività complesse anche in contesti di pressione.


Retribuzione Annua Lorda: a partire da eu. 35.000 + PdR

The final financial offer may exceed the indicated value and will be determined based on demonstrated skills, the level of autonomy, and the actual scope of responsibility assumed in the role.

OTHER INFORMATION

Contract:

Permanent

Working Hours:

Full time

Applicable collective agreement (CCNL):

Telecommunications

WORK LOCATION

Preferred:

Milano, Roma

+ hybrid working model

We are committed to being an inclusive workplace and to ensuring equal opportunities regardless of gender, gender identity, sexual orientation, ethnicity, age, religion, or disability.

Welcome!

For us, employees are the key to success.


We invest in talent, we value those who put passion and competence into their work and we promote a motivating, inclusive and open to diversity corporate culture.

Your future starts here

Find the job or career that suits you best!


Build your career in an informal and welcoming work environment, in a climate oriented towards collaboration and respect and where we encourage innovative ideas to generate a tangible impact for us and our clients.

Discover your possibilities

You want to get involved and make your contribution.

You want to grow and embrace change.

You want to face ambitious challenges with courage and responsibility.

You want to make your voice heard.


What you do defines who we are

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