(Go-To-Market) GTM Strategist

Role Summary

The GTM Strategist serves as the primary growth engine for clients, taking full ownership of end-to-end outbound campaign execution across LinkedIn and Email. This role combines technical campaign management in tools like HeyReach, Instantly, and GHL with root-cause performance diagnostics to deliver measurable pipeline impact. Managing a active portfolio of 20–30 client accounts, the strategist acts as a trusted advisor, maintains strong client relationships, mitigates churn risk through proactive communication, and continuously optimizes campaigns to ensure sustainable business growth.

You are at the center of solving a critical challenge for businesses: how to acquire new clients. This is a challenging but deeply fulfilling role, where your work directly sustains the growth of businesses struggling to reach their potential.

Key Highlights

• Work hours time zone: Eastern Time (ET)
• Location: 100% Remote, Contract
• Account Load: 20–30 active client accounts
• Compensation: Total compensation starts at $2,500 per month (base + performance bonus)
  

Responsibilities

• End-to-End Campaign Execution: Own full-funnel outbound campaigns across LinkedIn and Email using HeyReach, Instantly, and GHL, ensuring execution adheres to strategy and SOPs.
• Strategy & Pre-Launch: Drive audience segmentation, technical setup, and the development of high-impact offers, lead magnets, and marketing scripts.
• Optimization & Testing: Implement programmatic A/B testing and data-driven signals to pivot strategies and optimize campaign performance.
• Monitoring & Diagnostics: Conduct daily health checks to diagnose root causes of performance issues (targeting, deliverability, or offer) and maintain data pipeline integrity.
• Client Management & Retention: Act as the primary advisor across 20–30 client accounts, providing transparent performance reporting while proactively flagging churn risks and demonstrating consistent ROI.
• Operational Excellence: Manage GHL pipelines, ensure CRM/PM tool hygiene, and maintain meticulous account documentation per internal delivery standards.
  

QualificationsMust-Have Qualifications

• Proven experience in executing end-to-end outbound campaigns via LinkedIn and Email.
• Demonstrated experience managing a portfolio of 20–30 client accounts simultaneously in a fast-paced agency or service environment.
• Hands-on proficiency with outbound growth tools: HeyReach, Instantly, and GHL.
• Strong diagnostic and analytical skills with a focus on root-cause performance analysis and programmatic A/B testing.
• Demonstrated ability to manage client relationships, set clear expectations, and deliver proactive, data-backed reporting.
• High operational discipline: Experience maintaining CRM/PM tools and account documentation with minimal oversight.
• Ability to work effectively in a fully remote environment aligned with Eastern Time (ET) hours.
• Ability to use video conferencing and access to a computer device with a quiet environment and proper lighting to remain presentable and professional in client interactions.
• English as native or highly advanced level communication skills (written and verbal).
  

Preferred Qualifications

• Prior experience in a growth agency or similar fast-paced B2B outbound environment.
• Proven track record of improving campaign performance metrics (e.g., reply rates, conversion) and reducing client churn across high-volume account rosters.
• Experience in advanced audience segmentation and crafting high-conversion offers/scripts.
  

How to Apply

1. Carefully read the must-have qualifications, specifically noting that working hours are strictly Eastern Time (ET) with no exceptions and account load expectations are 20–30 accounts.
2. Review the compensation details to ensure expectations are matched.
3. Record a Loom video (between 1 to 2 minutes long) introducing yourself and summarizing your relevant past work. Send the Loom video to apply@growthcomarketing.com. https://www.loom.com/
   

What to Expect

• We intend to make decisions quickly; we will only respond to applications that include the required Loom video.
• We plan to conduct interviews and conversations over the next one to two weeks.
• A hiring decision will be made shortly following the conclusion of the interview process.

B2B Lead Generation | Cold Email Strategy | Cold Outreach | Email Copywriting | Email Deliverability | LinkedIn Automation | GoHighLevel (GHL) | Instantly.ai | HeyReach | Campaign Diagnostics | A/B Testing | Client Success | Account Management | Remote Growth Agency