Google Ads/PPC Specialist (Hospitality)

Working as part of the Online Marketing team, you will use your analytic and business skills to run the hotel and restaurants pay-per-click marketing.  Tasks include: Using initiative to optimise existing PPC campaigns to maximise ROI and Hotel / restaurants website traffic. Research and create new PPC campaigns: Define keyword targets using various tools such as SEM Rush, SpyFu and Google Keyword Planner. Advise on monthly campaign spend levels with the client's budget and goals in mind. Utilise tools such as Google Analytics to determine customer profiles, ideal target audiences and share and explain your findings and recommendations. Writing and optimising attractive and concise advert copy. Managing campaigns on various search platforms (e.g. Google AdWords, Bing). Monitoring budget and adjusting bids to maximise ROI and traffic volumes. Set up all components of campaigns and ad groups, including ensuring that all tracking is correctly and fully implemented. Tracking KPIs to assess performance and correcting issues detected. Producing reports for management, team members and restaurant owners/managers. Detecting and correcting loss of revenue due to click fraud. Split and multivariate testing of different website landing pages and website forms to ensure maximum ROI per website visit. Identifying ways to further enhance the marketing activities/online journey by studying competitor practices and by using your initiative. Keeping fully abreast of all PPC and SEM industry trends. Bring a consultative approach to client campaigns, proactively ideating around and bringing forth the best possible paid search strategies to achieve client's marketing goals within budget. Experience: Minimum two years of relevant work experience Excellent written and verbal communication skills Expert knowledge with the following technologies/software/programs/processes: Google Ads, Keyword Planner Tool, Search Console, Analytics, gMail Commercial experience working on PPC campaigns to increase ROI and website traffic FOR HOSPITALITY VENUES Knowledge of SEO and digital marketing concepts. Experience in data analysis and reporting. Basic Knowledge in or experience with similar tools such as: SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsuomo, Moz, Wordstream, Spyfu, or similar platforms. Working knowledge of Google Tag Manager is a plus. Schedule: Remote Flexitime This is a terrific opportunity for an innovative, driven and passionate freelancer to join our growing and dynamic Makerz team. EMAIL US AT [email protected]