Google Specialist- SEM

A renowned international company in the construction, remodeling, and home services sector is seeking a Google Ads Specialist / SEM Specialist in Colombia, who will be responsible for managing digital advertising campaigns aimed at generating leads, qualified traffic, and conversions for the U.S. market. Why apply for this position? You'll have the opportunity to work with a growing company operating in a highly competitive international market. You'll be able to lead SEM campaigns focused on performance, budget optimization, and generating measurable results. You'll play a strategic role in the business's digital growth, with a direct impact on lead generation. You'll strengthen your expertise in Google Ads, digital analytics, conversion, and advertising strategies for high-value services. Reporting directly to the Digital Marketing Lead, your main responsibilities will include: What will you do in this role? Design, implement, and optimize Google Ads campaigns aimed at generating qualified leads and sales opportunities. Analyze key metrics such as CTR, CPC, CPA, ROAS, conversions, and traffic quality to propose continuous improvements. Monitor campaign performance, manage budgets, prepare reports, and support data-driven decision-making. To fully succeed in this role, it is very important that you possess the following qualities: What should you bring to the table? At least 3 years of experience managing SEM campaigns, Google Ads, or performance-driven digital advertising. Experience creating, optimizing, and monitoring search, display, remarketing, and lead generation campaigns. Knowledge of tools such as Google Ads, Google Analytics, Google Tag Manager, and performance reporting. Intermediate-to-advanced, conversational, and functional English—essential for interacting with information, teams, and/or accounts in the U.S. market. To motivate you and help you succeed in your role, our client has put together an attractive compensation package that includes the following: What will you receive from them? A highly competitive salary. Remote work arrangement. Opportunities to participate in digital projects for the international market. Exposure to advertising strategies focused on performance and growth. Opportunity to build your experience with high-impact SEM campaigns. A chance to join a growing company facing major digital growth challenges. Submit your resume and embark on this exciting journey that could change your life. Best regards,