Growth Lead

Growth Lead Drive sustainable growth at Axis by turning customer insights into experiments that improve acquisition, engagement, retention, and revenue across Egypt’s fast-growing fintech. Role Overview Growth Lead is responsible for driving sustainable business growth through data-driven strategies across acquisition, activation, retention, and revenue optimization. The role focuses on identifying growth opportunities, designing experiments, and collaborating with cross-functional teams to scale the company’s customer base and product adoption. Key Responsibilities Develop and execute the company’s growth strategy across the full customer lifecycle (acquisition, activation, engagement, retention, and monetization). Identify growth opportunities using data analysis, customer insights, and market research. Design, implement, and measure growth experiments to improve key business metrics. Collaborate with product, marketing, analytics, and commercial teams to implement growth initiatives. Optimize user journeys and conversion funnels across digital platforms. Lead lifecycle marketing initiatives including push notifications, in-app messaging, and customer segmentation. Monitor growth performance through dashboards and KPIs and continuously optimize strategies. Drive initiatives to improve customer engagement, retention, and lifetime value. Required Skills & Qualifications 3–4 years of experience in growth, product, marketing, or analytics roles in a tech, fintech, or e-commerce environment. Strong analytical skills with the ability to translate data into actionable insights. Experience using MoEngage or similar customer engagement platforms (e.g., Braze, CleverTap, Iterable). Strong working knowledge of SQL for data analysis and growth performance tracking. Experience with A/B testing and experimentation frameworks . Familiarity with product analytics tools (e.g., Mixpanel, Amplitude, GA4, or similar). Ability to build and interpret dashboards using BI tools (e.g., Superset, Tableau, Power BI). Strong collaboration skills with product, engineering, marketing, and analytics teams. Excellent problem-solving and communication skills. Success in this Role Improvement in acquisition, conversion, and retention metrics. Data-driven experimentation that results in measurable business growth. Successful execution of lifecycle campaigns that increase engagement and revenue. Perks of Working @ Axis Medical Insurance (for you and your family) Life Insurance Gym Subscription Flexible PTO Competitive leave policy including extended maternity & paternity leave Opportunity to shape the future of one of Egypt's fastest-growing fintech companies Collaborative, innovative, and high-impact work environment Direct exposure to executive leadership and strategic business initiatives Department Data and Growth Locations Axis HQ Office Remote status Hybrid Employment type Full-time About Axis ِAn Egyptian fintech company 🔐 licensed by the Central Bank of Egypt, building the mobile money infrastructure for Egypt and beyond. We offer two core solutions tailored for both individuals and businesses: Axis Wallet and Axis Payout Founded in 2021 Applicant tracking system by Teamtailor