Head of Product

GS1 Egypt continuously develops its products and services to support businesses across identification, traceability and data exchange. We’re looking for a Head of Product to lead our B2B SaaS product strategy, develop the product management team and turn market opportunities into adopted products and measurable customer and commercial value.

This role combines strategic direction with delivery accountability and commercial judgment. You will own the product lifecycle, work closely with Sales and Commercial on positioning, pricing and customer value, and stay close enough to execution to challenge decisions, resolve obstacles and ensure results.

Responsibilities

• Own the product strategy and portfolio roadmap, aligning investment and team capacity with customer needs, market opportunities and company priorities.

• Lead the product management team, establishing clear ownership, performance expectations and accountability for customer and business outcomes.

• Translate customer problems into prioritized opportunities with defined target segments, value propositions, success measures and business cases.

• Lead the full product lifecycle across discovery, validation, development, launch, adoption, growth and retirement.

• Build a deep understanding of B2B customers across agriculture, retail and e-commerce, including their operations, procurement processes, buying committees, commercial pressures and adoption barriers.

• Identify opportunities across the e-commerce ecosystem, including brands, merchants, marketplaces, commerce platforms, payment providers, logistics and fulfillment partners.

• Define and validate customer value propositions, connecting product capabilities to measurable operational improvements and financial benefits.

• Establish customer baselines and value measurement methods, tracking expected benefits through implementation, adoption and ongoing use.

• Lead pricing and packaging recommendations using customer research, willingness to pay, competitive insight, cost to serve and B2B SaaS economics.

• Define competitive positioning and differentiation, giving customers clear reasons to choose our products over available alternatives.

• Equip Sales and Commercial with product narratives, demonstrations, ROI models, competitive comparisons and objection-handling materials.

• Join strategic customer and partner discussions to clarify needs, communicate value and support commercially sound commitments.

• Work with Engineering, Design and delivery teams to make clear scope and priority decisions, balancing customer value, feasibility, quality and applicable standards.

• Coordinate go-to-market and launch readiness with Sales, Commercial, Marketing, Customer Success, implementation and support teams.

• Build team capability through hiring, coaching and performance management, strengthening product judgment, commercial understanding and lifecycle ownership.

• Report product performance, adoption, realized customer value and commercial contribution to executive stakeholders, taking corrective action when results fall short.

Requirements

• Proven experience leading product management teams, with demonstrated responsibility for product strategy, people development and business results.

• A clear track record of delivering B2B SaaS products through discovery, launch, paid adoption and ongoing growth, with personal accountability for results.

• Demonstrated product delivery experience serving agriculture, retail and e-commerce markets, with an understanding of their workflows, stakeholders and commercial dynamics.

• Strong understanding of B2B buying journeys, including economic buyers, operational users, procurement, enterprise sales cycles and implementation requirements.

• Practical understanding of the e-commerce ecosystem, including merchant and marketplace operations, product catalogs, inventory, payments, order management, fulfillment and returns.

• Strong commercial judgment, with direct experience shaping pricing, packaging, competitive positioning and go-to-market decisions.

• Demonstrated experience helping Sales and Commercial teams communicate product value, address customer objections and win business.

• Experience building customer business cases and ROI models, establishing baselines and validating measurable benefits after implementation.

• Strong understanding of B2B SaaS performance measures, including adoption, retention, churn, expansion, recurring revenue and cost to serve.

• Experience leading customer discovery and market research, translating evidence into product strategy and investment decisions.

• Technical fluency across enterprise platforms, APIs, integrations and data workflows, sufficient to challenge proposals and assess customer and business implications.

• Strong people leadership, including capability assessment, hiring, coaching and performance management.

• Ability to explain customer economics, product trade-offs, investment decisions and business outcomes clearly to executive and commercial stakeholders.

• Professional fluency in Arabic and English.

Nice to have

• Experience with traceability, supply-chain visibility, agricultural exports, omnichannel commerce or retail operations.

• Experience with product information management, catalog syndication, marketplace integrations or digital shelf performance.

• Exposure to standards-driven products, regulated environments or platforms connecting multiple independent organizations.

• Experience building partner ecosystems and integration-led product offerings.

• Knowledge of GS1 standards, identifiers and interoperability.