Growth Manager

Growth Manager

Job Introduction

Are you a strategic marketing leader with a strong track record of driving business growth, developing high-performing teams and implementing successful marketing strategies across international markets?

Placement International is looking for an experienced Growth Manager to lead and coordinate our global marketing efforts, strengthen our brand positioning and accelerate the company's growth.

This is a senior leadership position responsible for developing and executing the company's overall growth and marketing strategy. You will oversee and coordinate the Heads of our different marketing functions, ensuring that all teams work towards shared objectives, maintain consistent brand positioning and deliver measurable business results.

Working closely with the Sales team and company leadership, you will identify new growth opportunities, develop effective customer acquisition and retention strategies, and ensure that our marketing initiatives translate into tangible commercial results.

You will be responsible for bringing together traditional marketing, digital marketing, performance marketing, CRM and data analytics into one cohesive growth strategy.

The ideal candidate combines strategic thinking with a hands-on approach, has extensive experience managing marketing teams and understands how to turn data, creativity and market insights into sustainable business growth.

If you are passionate about building brands, developing people and driving international business growth, this is an opportunity to make a significant impact on a globally operating organization.

Key Responsibilities

1. Growth Strategy & Business Development

• Develop, own and implement the company's overall growth strategy in alignment with Placement International's business objectives and long-term vision.

• Identify new market opportunities, customer segments and potential revenue streams to accelerate business growth.

• Translate company objectives into measurable marketing and growth strategies, ensuring alignment between marketing activities and commercial priorities.

• Work closely with the Sales department to develop coordinated strategies that generate qualified leads, improve conversion rates and increase revenue.

• Identify opportunities to expand Placement International's presence across international markets and strengthen its competitive positioning.

• Develop strategies to improve customer acquisition, retention, engagement and referrals.

• Monitor market trends, competitor activities and industry developments to identify opportunities and potential threats.

• Establish clear growth objectives, budgets and performance targets for all marketing functions.

2. Marketing Leadership & Team Management

• Lead, manage and coordinate the Heads of the different marketing functions, ensuring alignment across departments and consistency in the execution of the overall marketing strategy.

• Establish clear departmental objectives, responsibilities, KPIs and reporting structures.

• Ensure that all marketing teams operate cohesively, avoiding duplicated efforts and encouraging cross-departmental collaboration.

• Provide strategic direction, guidance and support to departmental Heads while empowering them to manage their respective teams effectively.

• Conduct regular performance reviews and strategic meetings with department leaders.

• Identify organizational gaps, opportunities for improvement and additional resources required to strengthen the marketing department.

• Recruit, develop, mentor and retain high-performing marketing professionals.

• Foster a culture of accountability, innovation, collaboration and continuous improvement.

• Ensure that marketing teams consistently deliver high-quality work within agreed timelines and budgets.

3. Digital Marketing & Performance Growth

• Oversee the development and execution of comprehensive digital marketing strategies across all relevant channels.

• Ensure effective management of SEO, SEM, paid advertising, social media, email marketing and other digital acquisition channels.

• Monitor and optimize paid advertising campaigns across platforms such as Google Ads, Meta and LinkedIn.

• Drive website performance, conversion rate optimization (CRO) and lead generation initiatives.

• Implement A/B testing and experimentation strategies to improve campaign effectiveness and conversion performance.

• Analyze digital marketing performance and identify opportunities to improve traffic quality, engagement and lead generation.

• Ensure effective allocation of advertising budgets based on performance, ROI and business priorities.

• Explore new digital channels, technologies and marketing opportunities to improve the company's market reach.

4. CRM, Marketing Automation & Customer Lifecycle Management

• Own and oversee the company's CRM and marketing automation strategy, ensuring effective utilization of HubSpot or equivalent platforms.

• Develop and implement segmented CRM campaigns targeting different customer groups and markets.

• Establish effective lead nurturing strategies throughout the customer journey, from initial awareness to conversion and retention.

• Develop automated email campaigns, workflows and communication sequences to improve customer engagement and conversion.

• Collaborate with Sales to ensure effective lead management, follow-up processes and alignment between marketing-generated leads and sales opportunities.

• Develop customer retention, re-engagement, referral and loyalty campaigns.

• Ensure that customer databases are properly segmented, maintained and utilized to maximize marketing effectiveness.

• Identify opportunities to improve the overall customer experience through personalized and targeted communication.

5. Marketing Analytics, Reporting & Performance Management

• Establish and monitor relevant KPIs to evaluate the performance of all marketing functions and growth initiatives.

• Develop reporting systems and dashboards to provide management with clear insights into marketing performance and business contribution.

• Monitor key metrics, including:

  • Lead generation and qualified leads.

  • Customer acquisition cost (CAC).

  • Marketing return on investment (ROI).

  • Lead-to-customer conversion rates.

  • Website traffic and conversion performance.

  • CRM engagement and email campaign performance.

  • Customer retention and referral rates.

  • Revenue generated through marketing initiatives.

• Analyze campaign performance and identify areas for improvement.

• Use data-driven insights to guide strategic decisions, budget allocation and resource planning.

• Establish regular reporting and performance reviews with marketing department leaders.

• Present strategic marketing performance reports and recommendations to the Founders.

• Ensure that marketing activities comply with applicable data protection and privacy regulations, including GDPR.

6. Brand Management & International Marketing

• Ensure consistent brand positioning and communication across all markets, platforms and customer touchpoints.

• Oversee the development of international marketing strategies adapted to different geographical markets and customer segments.

• Ensure that all marketing materials, campaigns and communications reflect Placement International's brand identity and professional standards.

• Guide the development of high-quality marketing content, promotional materials and brand campaigns.

• Strengthen Placement International's reputation and positioning within the international hospitality recruitment and education industries.

• Identify opportunities for strategic partnerships, industry collaborations, PR initiatives and brand awareness campaigns.

• Ensure that marketing messaging effectively communicates the value of Placement International's services to candidates, educational institutions and hospitality employers.

7. Cross-Departmental Collaboration

• Work closely with the Sales department to align marketing strategies with commercial objectives and revenue targets.

• Establish effective collaboration between Marketing, Sales and other relevant departments.

• Ensure that marketing campaigns support the company's sales pipeline and address the needs of different customer segments.

• Coordinate marketing priorities with senior management and the Founders.

• Collect feedback from Sales and other departments to continuously improve marketing strategies, customer communication and lead generation.

• Ensure that marketing initiatives are aligned with the company's overall operational priorities and growth objectives.

8. Budget & Resource Management

• Develop and manage the overall marketing budget in alignment with company objectives.

• Allocate resources effectively across marketing functions, campaigns and acquisition channels.

• Monitor marketing expenditure and ensure that investments generate measurable business value.

• Evaluate and manage external marketing agencies, consultants and service providers when required.

• Identify opportunities to improve operational efficiency, optimize marketing expenditure and maximize return on investment.

Requirements & Qualifications

Professional Experience

• Minimum 8 years of professional experience in Marketing, including digital marketing, growth marketing, performance marketing or related fields.

• Minimum 5 years of experience in a management or leadership position, with responsibility for managing teams and developing marketing strategies.

• Proven experience leading multiple marketing functions, teams or departmental managers.

• Demonstrated experience developing and executing successful marketing and growth strategies.

• Strong experience in digital marketing, CRM campaigns, customer acquisition and marketing automation.

• Proven experience managing marketing budgets, monitoring KPIs and delivering measurable business results.

• Experience working in a marketing agency, digital marketing agency or performance-driven environment is strongly preferred.

• Previous experience in international companies, recruitment, education, hospitality or other service-based industries is an advantage.

Technical Skills

• Advanced knowledge of digital marketing strategies, including SEO, SEM, paid advertising, social media and email marketing.

• Strong experience with HubSpot or comparable CRM and marketing automation platforms.

• Experience with Google Analytics 4 (GA4), Google Ads, Meta Ads Manager and relevant marketing analytics tools.

• Strong understanding of lead generation, customer acquisition, conversion rate optimization and customer lifecycle management.

• Experience with marketing attribution, A/B testing, campaign optimization and performance reporting.

• Ability to interpret marketing data and translate insights into actionable business strategies.

• Experience with marketing dashboards and reporting tools such as Looker Studio, Power BI or similar platforms.

• Good understanding of GDPR and relevant data protection requirements.

• Proficiency in Microsoft Office or Google Workspace.

Education

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.

• Additional qualifications in Digital Marketing, Growth Marketing, Business Strategy or Management are an advantage.

• Hospitality education or experience within the international hospitality industry is considered a plus.

Leadership & Personal Attributes

• Strategic Thinker: Able to understand the bigger business picture and translate company objectives into effective marketing and growth strategies.

• Strong Leader: Experienced in managing managers, developing teams and creating accountability across different functions.

• Results-Oriented: Focused on measurable outcomes, commercial performance and achieving challenging objectives.

• Analytical: Comfortable working with data, identifying trends and making informed strategic decisions.

• Collaborative: Able to work effectively with Sales, Marketing and senior management to achieve shared business goals.

• Innovative: Continuously identifies new opportunities, technologies and approaches to improve marketing performance.

• Self-Driven: Takes initiative, assumes responsibility and proactively identifies opportunities for improvement.

• Organized: Able to manage multiple priorities, establish clear processes and coordinate different teams effectively.

• Adaptable: Comfortable working in a fast-paced, international and evolving business environment.

• Diplomatic & Respectful: Demonstrates emotional intelligence, listens to different perspectives and communicates effectively with colleagues and stakeholders.

• Accountable: Leads by example, takes ownership of results and encourages the same standards across the organization.

• Excellent Communicator: Possesses strong written and verbal communication skills and can effectively present strategies, performance results and recommendations to senior management.

Languages

• Excellent command of English, both written and spoken (C1/C2 or equivalent).

• Spanish is considered an advantage.

• Additional languages are a plus, particularly those relevant to Placement International's international markets.

What Success Looks Like

The successful candidate will be expected to demonstrate measurable improvements in the following areas:

• A clearly defined and successfully implemented global growth and marketing strategy.

• Strong alignment and collaboration between all marketing functions and Sales.

• Improved lead generation and customer acquisition across target markets.

• Increased marketing contribution to the company's commercial objectives.

• Improved conversion rates and more effective CRM campaigns.

• Better utilization of marketing budgets and improved campaign ROI.

• Stronger brand positioning and international market presence.

• High-performing marketing teams with clear objectives, accountability and leadership structures.

• Consistent reporting and data-driven decision-making across the Marketing department.