Growth Marketing Associate (Hybrid Work Set-up)

Company Description

GrowSari is a tech-enabled B2B platform that aims to improve service levels and expand access to new services for over one million sari-sari stores in the Philippines. The company provides infrastructure and tools to transform these stores into comprehensive service hubs for grassroots communities. The platform offers affordable inventory and working capital loans to sari-sari store owners, while generating crucial data and insights for manufacturers and distributors.

Role Description

This is a full-time, hybrid role based in Metro Manila, with flexibility for work from home. The Category Growth Marketing Associate partners closely with the Commercial team's Category Managers to drive awareness and conversion for GrowSari's core categories, working hand-in-hand with the core Marketing and Platform teams to bring campaigns to life. The role owns category performance across digital, social, and in-app touchpoints, from thematic campaign planning and rate card creation through to in-app optimization and results reporting, and shares what works with the wider Category teams.

Key Responsibilities

• Category Awareness & Conversion. Work alongside the Category Managers under Commercial to drive awareness and conversion for GrowSari's core categories, acting as the marketing partner responsible for bringing category objectives to life across channels.
• Campaign & Channel Planning. Partner directly with the core Marketing and Platform teams on thematic campaign planning, rate card creation, and in-app campaign optimization, ensuring initiatives are designed to move category-level awareness and views.
• Performance Monitoring. Track and monitor key metrics on overall and per-category views and conversion, flagging trends early and recommending optimizations to the requestor and relevant teams.
• Proof of Execution (POE). Provide POE to FMCG partners who have opted in to GrowSari's key category programs and campaigns, documenting that agreed executions were delivered as planned.
• Best Practice Sharing. Share best practices with the Category teams on what performs best in-app, equipping them to hit their respective category objectives.
• Data Reporting & Storytelling. Develop reporting, data views, and visuals that tell a clear story of category and channel health and performance, supporting decisions made by Commercial and Marketing stakeholders.
• Budget Accountability. Support pacing, forecasting, and budget management across the digital and in-app channels used to deliver category campaigns.

Key Performance Indicators

Growth in category awareness and views through digital, social, and in-app touchpoints, alongside downstream conversion for the categories supported.

Knowledge, Skills & Experience Requirements

• At least 2 years of experience in in-app communication strategy, paid marketing, media, or a related field
• Media background strongly preferred — e.g. experience planning or buying media, or working in/with a media agency, publisher, or platform
• Degree in Business, Management, Communication, Marketing, or a related field
• Substantial experience with performance marketing metrics, and comfort using data to generate insights
• A creative thinker and strong problem-solver who builds hypotheses that lead to clear recommendations, and can bring those recommendations to life
• Exceptional project management skills, with the ability to coordinate across Commercial, Marketing, and Platform teams
• Comfortable being self-directed and working with ambiguity; a can-do, adaptable, and resourceful attitude, willing to take on additional responsibilities as needed

Qualifications

• Experience in category or channel marketing, market planning, and channel management
• Adept at executing multi-channel marketing campaigns, including in-app and social
• Strong communication skills, with the ability to influence Category Manager stakeholders
• Excellent analytical and problem-solving skills
• Ability to work independently and remotely
• Experience in sales is a plus
• Knowledge of the FMCG industry is a plus
• Bachelor's degree in Marketing, Business Administration, or a related field

Headquarters: 16th Floor Century Spire Office Bldg., Poblacion, Makati City

Hybrid Set-up: At lease 2-3x onsite reporting