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Growth Marketing Associate (Paid Media & Analytics)

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Latin America, South Africa, United States
Work type
Remote
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Growth Marketing Associate (Paid Media & Analytics)

Full TimeSeniorMarketingLATAM, South Africa
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Schedule

Full time, 40 hrs/week, remote, maximum overlap with US Mountain Time (team works 9am-6pm MT)

Start Date

ASAP

About the Role

Our client is a US digital marketing agency focused on DTC ecommerce. They're hiring a full-time, senior, remote offshore paid media and analytics specialist to work directly with the founder, Mitch, every day. The role is mostly Google Ads, with Meta Ads as the second channel, plus reporting and analytics across client accounts. Clients are mostly CPG ecommerce brands, possibly healthcare later, with about $70K-$90K a month in total managed ad spend. Accounts move over gradually: Mitch stays involved, and there's no full handover on day 1. Within 90 days, the hire is expected to own reporting and routine optimisation across all accounts. Responsibilities:

  • Build and send weekly performance reports across client accounts, with a short written read on what moved and why
  • Allocate and pace ad budgets across Google and Meta based on performance
  • Run routine Google Ads optimisation: search terms and negatives, bids and budgets, ad copy and assets
  • Manage Meta campaigns using Triple Whale for attribution, Trybe for UGC creative, and Outlands' in-house AI tool
  • QA conversion tracking (GA4, Google Tag Manager, platform pixels) at launch and whenever numbers look wrong
  • Handle data pulls and day-to-day client questions
  • Help build and maintain internal AI workflows and reporting tools

Remote, full time, with maximum overlap with US Mountain Time (the team works 9am-6pm MT). Mitch is also looking at US-based candidates, so this needs speed.

Must-Have Skills

  • Senior, hands-on Google Ads experience on ecommerce/DTC accounts (CPG preferred), with accountability for spend and results (ROAS/CPA/revenue)
  • Working Meta Ads Manager experience
  • Analytics depth: conversion actions, attribution, and why platform revenue and Shopify revenue disagree
  • Strong spreadsheets, GA4, Google Tag Manager, Looker Studio
  • Multi-client agency experience; reliable owner of a weekly cadence across several accounts
  • Excellent written and spoken English; strong US Mountain Time overlap

Nice-to-Have

  • Shopify, Klaviyo, Triple Whale, Northbeam or other attribution platforms
  • TikTok, Snapchat or YouTube campaigns
  • Healthcare advertising
  • Coding/automation (scripts, APIs, Zapier, ChatGPT/Claude workflows)

Tools & Tech Stack

Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, Google Sheets, Shopify, Triple Whale, Trybe

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