Growth marketing b2B - Hands-on

Company Description Lizee is an industrial circular operations platform that runs end-to-end take-back, refurbishment, and recommerce programs for manufacturers and B2B distributors, including OEMs, professional networks, and industrial brands. The company provides both software (ERP plus RMS/WMS/TMS) and SLA-backed operational support through specialized warehouses and teams. Lizee enables industrial-grade workflows with serialization, compliance, QA, and full traceability, while monetizing returns, spare parts, demo units, and warranty swaps through resale and rental. By integrating repair, refurbishment, inventory, order management, and transport in a single stack, Lizee helps partners turn after-sales and take-back into profit centers, improve recovery rates, and achieve real circularity at industrial scale.

Role Description This is a part-time, hybrid Growth Marketing B2B role based in the Brussels Metropolitan Area, with flexibility for some work from home. The role is hands-on and focused on designing, executing, and optimizing B2B growth initiatives that drive lead generation, conversion, and expansion among industrial and manufacturing partners. Day-to-day responsibilities include developing and testing growth experiments, managing digital campaigns across channels, and refining messaging and positioning for target segments. The role also involves collaborating with sales and product teams to align growth strategies with commercial objectives, tracking performance metrics, and iterating on tactics based on data. The successful candidate will actively contribute to building scalable playbooks for demand generation, account-based outreach, and partner engagement in the industrial circular economy space.

Qualifications

• Candidates should possess strong Analytical Skills to interpret data, build dashboards, and make evidence-based decisions on growth experiments and campaigns.
• Candidates should possess excellent Communication skills to craft clear B2B messaging, collaborate across teams, and present insights to stakeholders.
• Candidates should possess Growth Hacking skills to design, run, and optimize experiments across channels such as email, paid media, SEO/SEM, GEO/GEM and partnerships.
• Candidates should possess Sales-related skills to support lead qualification, nurture pipelines, and coordinate closely with sales teams on outreach and conversion.
• Candidates should possess Project Management skills to plan, prioritize, and deliver multiple growth initiatives on time and within scope.
• Experience with B2B marketing, especially in industrial sectors, is highly beneficial.
• Familiarity with CRM and marketing automation tools, as well as A/B testing and funnel optimization techniques, is an advantage.
• Bachelor’s degree in Business, Marketing, Engineering, or a related field, or equivalent practical experience in growth or demand generation.
• Ability to work in a fast-moving environment, adapt to changing priorities
• Languages : French and English. Other languages is a plus.