Growth Marketing & Demand Generation Specialist

About Us Scoop is the Central Operations Hub for solar and new infrastructure companies—purpose-built for installation, service, and operations teams that are outgrowing fragmented tools and disconnected workflows. We unify people, processes, and systems into a single operational backbone, enabling teams to standardize workflows, eliminate duplicate work, and gain real-time visibility as they scale. From field teams to operations and leadership, Scoop ensures everyone knows what to do, has access to the right data, and can execute efficiently across the full project lifecycle. Today, Scoop powers high-performing renewable and infrastructure companies across solar, EV charging, energy services, and beyond—helping them operate with greater precision, speed, and profitability. The Opportunity You’ll take ownership of strategic Go-To-Market (GTM) initiatives that directly impact revenue growth and expansion into new markets. This role is built for someone equal parts analyst, planner, and hands-on operator. You’ll be expected to design programs, gather feedback from leadership and cross-functional teams, test quickly, learn from data, and scale what works—with the freedom to lead your projects and the accountability to deliver results. The ideal candidate is a data-driven marketer with a proven track record of driving growth in fast-paced environments who thrives on innovation and collaboration. We’re looking for someone who: Is entrepreneurial, analytical, and resourceful: Someone who figures things out with limited resources and consistently gets things done. Thrives on ambiguity: Solves complex problems they’ve never seen before and embraces designing programs where no playbook exists. Excels in fast-paced environments: Brings exceptional organization, time management, and execution capabilities. Drives expansion: Wants to play a defining role in helping Scoop scale upmarket and expand our footprint. Seeks growth and accountability: Eager to prove themselves as a future leader within a high-growth company. Responsibilities Customer Journey Automation Design and manage lifecycle campaigns that guide prospects and customers through onboarding, adoption, and expansion, using automation and AI to deliver timely, personalized engagement. GTM Growth Campaigns Develop and execute creative, multi-touch campaigns to reach new ICPs and support upmarket expansion, working closely with Sales and CS to align efforts with revenue goals. Customer Communications & Advocacy Lead customer communications across email, newsletters, and product updates while building programs that highlight success stories, encourage advocacy, and strengthen market positioning. Product Marketing Support Translate product updates into clear, customer-centric communications and enablement content that drive adoption and support self-serve usage. Webinar Operations Plan and execute customer-facing webinars and spotlight programs that showcase expertise, share customer success, and build brand credibility. What Success Looks Like Meaningful contribution to lead generation. Successful execution of customer and product marketing campaigns. Qualifications & Experience Bachelor’s degree or above in Marketing, Business, Communications, or related field from a top-tier university or program. Proven B2B SaaS marketing experience across English-speaking markets (US, Canada, UK) and EMEA. Demonstrated experience in growth or performance marketing in B2B SaaS, ideally within startups or high-growth environments. Ability to connect marketing initiatives directly to GTM strategy, revenue growth, and expansion into new ICPs. Strong understanding of how AI and workflow automation enhance personalization, efficiency, and scale. Comfortable using analytics tools (HubSpot, GA4) to evaluate campaign performance. Can interpret results, pivot fast, and scale what works. Strong project management skills to oversee all aspects of webinar production, including planning, promotion, execution, and follow-up. Strong interpersonal skills to work cross-functionally with sales, customer success, and external partners. Excellent written and verbal communication skills for crafting clear, compelling messages. Strong attention to detail in ensuring brand consistency across all marketing materials. Comfortable wearing multiple hats and adapting quickly to shifting priorities. Compensation Competitive monthly contract compensation (Brazilian Real) Long-term engagement with growth opportunities Exposure to increased ownership and potential leadership opportunities as the team expands globally Working With Scoop Scoop Robotix builds software that helps new energy and e-mobility infrastructure companies scale operations and eliminate inefficiencies. We are a fast-paced, high-performance remote team that values: A growing presence in Brazil with existing team members, enabling strong collaboration, cultural alignment, and peer support Ownership and accountability Clear and fast communication Continuous improvement and learning